Hacksaw Gaming secured a partnership with Efbet this week to bring its casino games to Bulgarian players. The deal gives the game provider access to one of Bulgaria’s established operators.
Efbet has operated since 2006. Tzvetomir and Boyan Naydenov founded the company with their father Stefan Naydenov. The operator runs over 50 retail locations across Bulgaria and Romania. It also maintains an online platform for casino games.
Hacksaw Gaming’s Operational CEO Marcus Cordes said Efbet’s “strong reputation” and market knowledge made them a natural partner. The company wants to build a long-term relationship based on shared goals.
Why This Partnership Matters for Both Companies
Hacksaw Gaming gets direct access to Bulgarian players through an established operator. The company hasn’t previously offered content through Bulgarian-licensed platforms. This partnership fixes that gap quickly.
Efbet gains fresh content for its online casino platform. The operator needs to compete with other Bulgarian sites for player attention. Adding a new game provider helps differentiate its offering.
Lidiya St. Krasteva, Efbet’s Online Casino Manager, called Hacksaw Gaming’s approach “creative and modern.” She said the partnership supports Efbet’s goal of providing “top-quality content” to players.
What Players Get from the Deal
Bulgarian players on Efbet’s platform can now access Hacksaw Gaming’s full content library. This includes both new releases and popular existing titles from the provider’s catalogue.
The integration covers Efbet’s online casino operations. Players will find the games alongside the operator’s sports betting and live dealer sections. The operator maintains separate verticals for different gambling products.
Hacksaw Gaming just wrapped up another Eastern European deal two days earlier. On December 18, the provider partnered with Winbet to launch its games in Romania. That deal follows the same pattern, full library access through an established operator.
How Hacksaw Gaming Is Building Regional Presence
The Efbet partnership fits Hacksaw Gaming’s broader expansion strategy. The company has focused on entering regulated markets through operator partnerships rather than direct licensing.
Bulgaria represents another piece in the company’s Eastern European puzzle. Romania got added through Winbet just before this Bulgarian deal. The back-to-back announcements suggest a coordinated regional push.
Hacksaw Gaming also entered Brazil’s newly regulated market in November through BetNacional. The company brought its most popular titles to that platform. Brazil’s recent regulation created opportunities for international providers.
The strategy appears consistent: partner with established operators who already hold necessary licenses. This lets Hacksaw Gaming enter new markets without lengthy licensing processes. It also means faster player access to the company’s games.
