This isn’t their first rodeo – Mohegan already runs similar facilities at their Niagara casinos through Ontario Lottery and Gaming’s PlaySmart program. Now they’re bringing that experience to New York.
Michelle Hadden, NYCPG’s Executive Director, called it a “forward-thinking initiative” that creates “a safe and supportive space within the gaming environment.”
Why This Partnership Makes Business Sense
“This partnership reflects our commitment to building a venue that prioritises the health and well-being of our guests,” explained Soloviev Group CEO Michael Hershman. He’s positioning this as setting “a gold standard for responsible gaming in New York.”
Mohegan CEO Ray Pineault was equally direct: “Creating a world-class gaming experience must go hand in hand with a deep commitment to responsible play.” It’s smart positioning – getting ahead of potential criticism while showing genuine commitment to player welfare.
The timing matters too. Back in March, Soloviev Group and Mohegan reported backing from 26 New York labour organisations for Freedom Plaza, so they’ve got political support already lined up.
What the Resource Center Actually Offers
The facility is modelled after those OLG PlaySmart centres but stays aligned with NYCPG standards. Visitors will find interactive kiosks, educational videos on responsible gaming, and what they’re calling a “welcoming environment” for people needing support.
Here’s the key part – all services are completely confidential and free. That removes financial barriers that might prevent someone from getting help.
The centre emphasises “prevention, awareness and recovery” according to Hadden. So it’s not just crisis intervention – they’re trying to catch problems early.
How the Partnership Actually Works
Soloviev Group isn’t just writing a check and walking away. They’re collaborating with NYCPG on both the initial setup budget and ongoing annual operating costs.
They’re also creating a joint Problem Gambling Committee to evaluate and enhance outreach efforts. That suggests ongoing oversight rather than a one-time setup.
Pineault mentioned supporting “guests and team members who may be struggling,” which means the centre serves casino employees too. That’s broader than many similar facilities.
The whole setup aims for what Pineault called “a safe, informed and community-minded gaming environment.” Whether that actually materialises depends on execution, but the framework looks comprehensive compared to typical industry efforts.
