First Look Games, a London-based B2B platform, has signed an agreement with fast game developer Galaxsys. The deal provides Galaxsys access to First Look’s affiliate publisher network.
First Look operates a platform that connects game studios with over 1,000 publishers. The network reaches more than 20 million players across Europe, Latin America, and Asia.
Galaxsys develops fast games, slot titles, and skill-based games. The studio has received several industry awards recently. Popular titles in their portfolio include Tower Rush and Olympian Legends.
Fast games represent a growing segment in the gaming market. These titles focus on short-format gameplay that players can complete in a short amount of time.
Tom Galanis, CEO at First Look Games, said: “Fast games are having a real moment right now, and Galaxsys is right at the heart of that trend. Their titles not only grab players’ attention but keep them coming back.”
Galaxsys designs games that combine skill elements with traditional gaming mechanics. This approach targets players who want more control over game outcomes.
First Look has worked with over 50 studios on affiliate marketing campaigns. The company specialises in connecting developers with publishers who promote gaming content.
Galaxsys’ complete game portfolio is now available through First Look’s publisher network. This covers the studio’s fast games, slots, and skill-based titles.
Affiliate publishers receive access to game assets and marketing materials through the platform. They also get playable demos for promotional purposes.
The arrangement centralises promotional tools for affiliates. Publishers can access everything needed to market Galaxsys games from First Look’s platform.
Teni Grigoryan, Chief Sales and Partner Management Officer at Galaxsys, commented: “Partnering with First Look Games is a great opportunity for us to put our games in front of a wider global audience.”
The agreement expands Galaxsys’ distribution channels beyond their current reach. First Look’s network provides access to publishers in multiple geographic regions.
Affiliates now have access to skill-based gaming content through the platform. The marketing materials and demo access are designed to support promotional activities.
Galaxsys joins the partnership following recent industry recognition. The studio’s award wins occurred prior to the announcement of this distribution agreement.
First Look continues adding game studios to its platform. Each partnership expands the content available to affiliate publishers in their network.
The deal follows a pattern of B2B platforms facilitating connections between content creators and distributors. Similar arrangements exist throughout the gaming industry.
This partnership represents standard business development for both companies. First Look expands its content catalogue while Galaxsys gains additional distribution channels.
In July 2024, First Look Games entered a partnership with BGaming, which gained access to a branded library from the First Look Games platform.
