FanDuel rolled out its new peer-to-peer fantasy platform, FanDuel Picks, across 17 US states this week. The launch lands just in time for the NFL season.
Rob Cullen, general manager of FanDuel Picks, called it a “social way to engage with sports” beyond traditional betting. At the same time, FanDuel Sports Network struck a new content deal with VSiN, “The Sports Betting Network.”
Why FanDuel’s Timing Matters
Football season drives the highest engagement in betting. FanDuel wants to capture that energy with a simpler, peer-to-peer format.
Unlike standard fantasy sports, there are no rosters or salary caps. The streamlined play makes it easy for casual fans to join.
VSiN’s Steve Cohen said the partnership cements their role as the leading creator of betting content. For FanDuel, that’s added firepower in a crowded market.
How FanDuel Picks Works
Players select three to six athletes and predict “more” or “less” on projected stats. Correct picks earn points, and top scores split the prize pool.
Cullen described it as a “streamlined fantasy sports experience” — no complicated roster building or position rules.
The VSiN deal brings a new show, “VSiN By the Books,” airing on the FanDuel Sports Network app and nine regional channels with betting insights and analysis.
What This Means for FanDuel’s Strategy
FanDuel is moving beyond traditional sportsbooks. Adding social and entertainment layers keeps users engaged longer.
Recent moves include a Phoenix Suns lounge opening on October 14 and a “Futures Day” promotion on August 26 offering football betting bonuses.
The VSiN partnership expands FanDuel’s reach while giving VSiN access to local sports fans in nine markets.
“Everything starts with the local sports fan,” said Norby Williamson of Main Street Sports Group. That local-first approach could set FanDuel apart from national rivals.
The peer-to-peer format also adds a social dimension. Instead of only betting against the house, friends can now compete directly with each other.
