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EveryMatrix has partnered with Delaware North to launch its SlotMatrix platform in West Virginia. The deal connects Delaware North’s Betly iGaming brand with EveryMatrix’s game library.
Delaware North operates Betly as its online casino platform in the state. The company wanted to add more gaming content for West Virginia customers.
EveryMatrix holds licenses across six US states, including West Virginia, New Jersey, and Pennsylvania. They serve over 300 customers worldwide.
This represents their second major US aggregation deal this year. The first was with betPARX earlier in 2024.
Delaware North chose to integrate additional gaming content through EveryMatrix’s aggregation service. The partnership provides access to SlotMatrix, which contains over 34,000 games from 350+ studios.
The deal includes access to Evolution’s One Stop Shop portfolio for Betly customers. This covers content from providers including NetEnt, Red Tiger, NoLimit City, and Big Time Gaming.
West Virginia players will get gamification features through the platform. These include free spins, leaderboards, and tournaments.
EveryMatrix’s existing US licensing across multiple states factored into the decision.
SlotMatrix is now operational on Betly’s West Virginia platform. Players can access the expanded game library immediately.
The integration includes Evolution’s complete US portfolio. Live dealer games, slots, and RNG table games are available through the new setup.
Delaware North receives exclusive EveryMatrix content as part of the arrangement. Gamification tools are built into the platform functionality.
The technical integration connects Betly’s existing infrastructure with EveryMatrix’s aggregation system.
EveryMatrix has completed two major US partnerships within months of each other. The company holds licenses in six states currently.
For Delaware North, the partnership supports operations across its licensed jurisdictions. EveryMatrix’s multi-state licensing covers several markets where Delaware North operates.
Erik Nyman from EveryMatrix said this “marks our second US content aggregation deal in a short timeframe.” He noted it follows their strategy to provide aggregation platforms for US brands.
Delaware North’s Davide Colosimo said they were “thrilled to enhance the Betly experience” with EveryMatrix’s content and gamification tools. He called EveryMatrix “a trusted partner” in their expansion plans.
The partnership follows a pattern of US operators seeking content aggregation services. Multiple providers are now competing for similar deals across regulated states.
Last month, EveryMatrix released its Q1 2025 financial results, revealing a 39% rise in revenue year-on-year to $57.8m, accompanied by a 27% increase in EBITDA. The supplier employs more than 1,400 employees across 15 nations and offers services to over 300 clients.
In other recent news, EveryMatrix appointed Marc Burroughes as Casino CCO and opened a new office in London.
