Everi, now operating under the IGT brand, has launched a new mobile app for the 2025 Breeders’ Cup World Championships, partnering with SeatGeek for ticketing integration. The races will take place October 31–November 1 at the Del Mar Thoroughbred Club in California.
Justin McDonald, EVP and CMO of Breeders’ Cup Limited, praised the move as “a great way to deepen engagement with attendees and fans.” Darren Simmons, IGT FinTech CEO, called it an ideal way to showcase how their BeOn Venue platform enriches live events.
Why Mobile Tech Matters for Horse Racing
Horse racing, which marked its 40th anniversary in 2024, is seeking new ways to engage younger, tech-savvy audiences. Mobile platforms provide digital experiences that match how fans now consume entertainment.
McDonald emphasized the importance of enhancing race day for both track attendees and remote viewers, while Simmons noted the opportunity to blend tradition with technology for modern audiences.
What the App Delivers
- Live streaming of all Breeders’ Cup races
- Post times, official results, and breaking news
- Venue guidance for on-site fans, including parking and concessions
- SeatGeek integration for seamless ticketing and entry
Whether fans are at Del Mar or watching from home, the app functions as a complete information and engagement hub.
How This Fits Everi’s Strategy
The project continues Everi’s expansion beyond casino technology. In July 2025, they developed a venue app for T-Mobile Arena in Las Vegas, and after acquiring Venuetize assets in 2023, the company has been targeting sports and entertainment venues.
Everi is also active with Penn Entertainment via CashClub Wallet at M Resort Spa Casino, proving that their mobile platforms can adapt to diverse venues. The Breeders’ Cup app shows how Everi is extending its technology to capture fan engagement well beyond casino floors.
