Mechanically, The Choice focuses on two pill outcomes. This includes the primary mechanic, the Double Match Boost, and the supplementary mechanic, Black Pill Risk. The black pill has the ability to “bust” the hands, negating the chances of a winning round, even if the round seemed positive just a moment before.
Rather, CreedRoomz chief product officer Arturs Fjodorovs stated the brief to his team was to design a game that would take place away from the constraints of traditional card games. The intention was to leverage risk and reward to control the tempo within a brief live period.
A Portfolio Move Toward Faster Game-Show Formats
This launch also takes place in the context of a broader initiative by CreedRoomz to expand its range of live content beyond the traditional table plays. Product development announcements from the supplier cited in recent weeks include Mr First, Cashout Blackjack, and Richie Wheel. Such a launch rhythm implies the supplier is motivated by diversity and operator-level distinction, rather than simply roulette.
The same idea may also be observed in Kickoff Roulette, another game offered by CreedRoomz with a mix of live casino elements and sports-themed design. It features operator-level branding customization.
Provider Snapshot: Scale, Distribution, and Operator Deals
As background information, the provider profile SOFTSWISS list indicates that CreedRoomz was launched as recently as 2013. It’s backed by the technology and expertise of the BetConstruct group, with 25+ live titles and 200+ tables in the portfolio.
Distribution has also been underpinned by operator partnerships. In early January 2026, Casumo announced a strategic partnership with CreedRoomz for dedicated branded live tables, including custom variants of Kickoff Roulette and Luxe Auto Roulette. Moreover, availability of live content on Betano has been highlighted through the operator’s own news feed by CreedRoomz.
Conclusion
The new live game by Creedoomz comes with its own unique features like a bust mechanic and focuses on a pick-based system instead of a traditional dealer system. What makes this release notable is that it represents a new direction for live portfolios: shorter sessions, stronger hooks, and inspiration from game shows. It could help operators revamp lobbies without requiring a rebuild of their entire live offering.
