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Broad Arrow has partnered with Concours at Wynn Las Vegas for its first-ever Las Vegas live automobile auction. The event takes place on October 31 as part of a three-day collector car sale.
Barney Ruprecht, Broad Arrow’s VP of Auctions, announced the partnership this week. Brian Gullbrants, Wynn Resorts North America COO, confirmed Wynn’s hosting role.
The partnership marks Broad Arrow’s entry into the Las Vegas collector car market. Wynn Las Vegas will provide the venue for what both companies describe as a premium auction experience.
Concours at Wynn Las Vegas enters its fourth consecutive year of hosting collector car events. This represents the first time they’ve included Broad Arrow as an auction partner.
Ruprecht cited Las Vegas’s “renowned status as a luxury destination” as a key factor. He also noted proximity to regional collector car communities throughout the Southwest.
The location offers access to wealthy collectors who frequent Las Vegas casinos and resorts. Wynn’s upscale clientele aligns with the collector car market demographic.
“Given the growing success of the event year over year, we anticipate client interest in the auction and Concours to be exceptional,” Ruprecht said. The event’s track record suggests strong buyer participation.
Las Vegas provides a neutral meeting ground for collectors from California, Arizona, and other western states.
Broad Arrow will auction approximately 70 collector cars during the October 31 event. The broader Concours weekend runs from October 31 through November 2.
Over 250 classic cars are expected to be auctioned during the three-day period. Broad Arrow’s portion represents roughly one-quarter of the total vehicles.
The Las Vegas auction joins Broad Arrow’s international schedule. The company will conduct live auctions in Belgium on October 10 and Switzerland on November 1.
This marks Broad Arrow’s expansion into a third major auction location for fall 2025.
Gullbrants positioned the auction as part of Wynn’s commitment to “delivering guests with moments that surprise and delight.” The casino operator seeks to differentiate itself through exclusive events.
Wynn recently completed its purchase of the Wynn Mayfair casino location from Crown Resorts on June 4. The company received all necessary authorisations from the Gambling Commission for that acquisition.
The collector car auction adds another luxury entertainment option to Wynn’s Las Vegas property. This complements existing high-end dining, shopping, and gaming offerings.
“Broad Arrow’s auction hosted at Wynn will deliver an extraordinary array of remarkable vehicles,” Gullbrants said. The partnership creates what he called “a can’t-miss experience” for luxury consumers.
The event demonstrates how casino operators increasingly seek non-gaming revenue streams through exclusive partnerships and experiences.
In May 2025, Wynn Las Vegas reached a $5.5 million settlement with Nevada gaming regulators over money laundering violations uncovered in 2024.
