Todos Querem Jogar has received approval to ditch one of its betting brands after requesting permission from Brazil’s Secretary of Prizes and Betting. The SPA-MF signed off on the move through official document SPA/MF Nº 2.149/2025, which was published in the country’s Official Gazette.
TQJ isn’t your typical startup operator though, the company’s got serious backing from Grupo Silvio Santos, one of Brazil’s media giants that runs a major TV network plus tons of consumer brands. Despite losing Tele Sena Bet, they’re keeping their other two brands running: Bet do Milhão and Baú Bingo.
Why This Brand Exit Makes Business Sense
Brazil’s betting scene is getting pretty packed these days, and operators are realising they can’t just throw multiple brands at the wall and hope they stick. Running three separate sites means splitting your marketing budget three ways, which doesn’t always work out.
There’s also the regulatory side to consider. Each brand needs its own compliance setup and customer support structure, which adds up fast. Companies are finding it makes more sense to focus their resources on fewer, stronger brands rather than spreading everything thin.
What TQJ’s Been Building This Year
While dropping Tele Sena Bet, TQJ’s been busy strengthening its remaining operations through some solid partnerships. The company launched with OpenBet earlier this year after spending months getting everything ready.
They’ve also signed deals with Genius Sports for official sports data and something called BetVision, basically immersive live streaming designed specifically for Brazilian sports bettors. On top of that, Pragmatic Play came aboard to supply casino games across TQJ’s platform.
How Brazil’s Market is Shifting
Right now, Brazil has 80 licensed companies operating 82 licenses covering 181 brands total. But those numbers don’t tell you much about what’s actually happening – operators are getting way more selective about which brands they keep active.
TQJ’s decision shows companies are being realistic instead of optimistic. Rather than running three brands poorly, they’re betting on doing two brands really well. With Silvio Santos’ media connections behind them, their remaining brands have promotional reach that smaller operators can’t match.
This could signal a broader trend where multi-brand operators start trimming their portfolios. Brazil’s market rewards focus over trying to be everywhere at once, and TQJ seems to have figured that out.
