Blueprint Gaming has released an exclusive slot for bet365. The game is called “bet365 Kong 3 Even Bigger Bonus.”
Blueprint Gaming is a UK slot supplier and member of the Merkur Group. The company has an existing partnership with bet365.
bet365 operates as a global gambling operator. The company serves millions of players across multiple markets.
This represents part of Blueprint’s exclusive content strategy with bet365. The partnership has been running since at least 2023.
Why Blueprint Developed This Custom Game
The exclusive slot builds on Blueprint’s March 2025 release “Kong 3 Even Bigger Bonus.” bet365 requested a customised version featuring their branding.
Custom games allow operators to differentiate their offerings. Players can’t access these titles on other platforms.
Blueprint indicated this represents a new approach to content development. They plan to create tailored content alongside regular monthly releases.
The strategy targets specific operator partnerships. This allows Blueprint to maintain broader market releases while serving individual operator needs.
What Features This Exclusive Version Contains
The game uses a 6×4 reel setup with 4,096 ways to win. It combines the original Kong gameplay with bet365 branding elements.
Technical features include revamped cash harvests and a new bonus trail. The trail concludes with the Super Kong bonus feature.
Players receive three modifier options during bonus rounds. These include extra bonus spins, frequent collects, or a boosted trail.
The game also features King Treasure Blitz and “even Bigger Bonus” features. These were mentioned in bet365’s announcement.
Performance data shows the game has performed above bet365’s expectations. The operator confirmed player stakes “significantly exceeded company expectations” across live markets.
The exclusive version ranks first among all Blueprint titles launched with bet365 since 2023.
How This Affects Future Content Strategy
Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming, said: “This exclusive release with our long-term partner bet365 marks a new phase of tailored content that will run alongside our dazzling monthly releases.”
She added: “Kong 3 Even Bigger Bonus has been a standout launch for us in 2025, and this exclusive version is already proving that customisation, when combined with strong brand recognition, can drive exceptional results.”
A bet365 spokesperson stated: “Thanks to our partners at Blueprint Gaming, Kong has returned to bet365 Casino in bespoke style. Stomping his way onto our platform, we’re thrilled to launch bet365 Kong 3 Even Bigger Bonus across multiple territories globally.”
The spokesperson continued: “Players can go bananas in this exclusive offering and unlock the King Treasure Blitz and even Bigger Bonus features!”
The performance results suggest both companies may pursue additional exclusive content. Custom game development appears to generate higher player engagement than standard releases.
This approach allows Blueprint to serve individual operator requirements while maintaining their regular release schedule across other platforms.
In May 2025, Blueprint revealed a branded release via a TV campaign with Lottomart.
