Blaze Fine Puts Influencer Oversight on Brazil’s Betting Agenda
Foggo Entertainment Ltda., which operates Blaze, was sanctioned by the Secretariat of Prizes and Betting on July 20. The company has ten business days from notification to file an administrative appeal.
Regulator Counts 33 Influencer Videos
The case arose after a complaint filed by child rights advocacy group Instituto Alana. Investigators analyzed videos published by João Caetano, a digital influencer whose YouTube channel had around 17 million subscribers. He also had about 3 million followers on Instagram.
A total of 33 videos uploaded from March until July 2025 were found by the regulator. The findings from the case showed that the videos featured children and adolescents or were designed to appeal to minors. There are laws prohibiting betting advertisements targeting persons under 18 years old in Brazil.
Contract Terms Put Responsibility on Blaze
Blaze explained to the regulator that the contract with Caetano was terminated after the breaches came to light. The SPA felt that such an approach was not enough.
The contract contained guidelines regarding the content of the publication and standards of behavior for the influencer. These terms were considered by the regulator as proof that the publications were made in accordance with company guidelines and not as individual posts.
The videos also remained publicly available for approximately four months. The SPA viewed this as a failure by the operator to provide adequate oversight.
The reasoning extends beyond the 33 publications. An operator cannot rely on an influencer partnership to avoid responsibility for advertising compliance. A company that commissions a campaign and sets content requirements is also expected to review the resulting material.
Company Defends Its Compliance Processes
Foggo Entertainment said its actions and commercial partnerships are aligned with applicable legislation. The company added that it continues to improve its internal processes and controls and fully respects due process.
The administrative decision remains subject to appeal. In any case, the fine becomes another direct financial effect of Brazil’s ban on gambling-related content featuring children.
Marketing Review Becomes a Regulatory Control
According to Rafael Ávila, founding director of the Association for Player Protection and Support, operators need Responsible Gambling departments with real decision-making authority. Such teams could review campaigns before publication, block content that breaches the rules, and work with senior management to strengthen compliance.
The Blaze case shows where weak oversight can become expensive. Contracts and age warnings will not repair a campaign designed for the wrong audience. Operators in Brazil now need controls covering the creator, the content, the platform and the full period an advertisement remains online.