Birches Health has raised $20 million through a combined Series A and Seed round, with AlleyCorp leading the Series A and General Catalyst backing the Seed alongside continued support from Will Ventures. The company, founded by CEO Elliott Rapaport, delivers online treatment for gambling, gaming, sex, pornography, and internet addictions while partnering with insurers and state health departments.
Why This Funding Addresses a Growing Crisis
Rapaport warns that the U.S. is “facing a looming gambling addiction crisis,” pointing to rising exposure from sports betting ads and financial speculation products. AlleyCorp’s Youssef Kalad described gambling addiction as a “public health crisis unravelling before our eyes,” stressing its escalating impact on families nationwide.
What the Money Will Fund
The $20 million investment will be used to expand Birches Health’s provider network, enhance clinical infrastructure, and strengthen partnerships with insurance companies to improve accessibility. Funds will also support collaborations with state health departments and ongoing initiatives like the Edge Boost partnership launched in April 2025, which integrates Birches Health content into the Edge Boost app and website.
How This Changes Addiction Treatment Access
Kalad calls Birches Health “the preeminent platform” for treating gambling addiction and behavioural disorders, noting their work with “dozens of state governments and payors.” The platform’s online care model removes geographic barriers, offering specialised treatment beyond traditional local providers.
“Access to specialised care for those struggling with gambling, gaming, sex, pornography and internet addiction should be available to all,” Rapaport said. The funding positions Birches Health to scale nationally, with state and insurance partnerships accelerating mainstream access to addiction treatment that addresses both gambling and digital-age dependencies.
