Betway Goes Live in Alberta Ahead of Grey-Market Deadline

Betway went live this week. Alberta iGaming Corporation announced the launch on September 28 alongside Golden Tiger Casino, taking the number of active sites to 33, according to Canadian Gaming Business.

The brand was already taking players from Alberta before the new market opened on July 13. This week’s launch moves that activity under the provincial regime.

Three of Five Super Group Brands Are Live

Super Group registered Betway, Jackpot City, Royal Vegas, Ruby Fortune and Spin in Alberta. Royal Vegas and Ruby Fortune launched earlier. Betway is now the third, while Jackpot City and Spin have not yet gone live.

Operators already active in the province received a three-month transition window. That period ends October 13.

Alberta Added 11 Sites in 11 Weeks

Alberta opened with 22 commercial sites on July 13. The total has since reached 33. That is 11 additional sites in roughly 11 weeks, or a 50% increase from launch.

The live count is still below half of the roughly 70 sites officials have discussed for the more mature market.

Super Group shows why the registration total can run ahead of actual launches. Five of its brands were registered in Alberta, but only three are live so far.

Alberta Started With a Large Grey Market

The province estimated that around 70% of local iGaming activity was previously taking place with unregulated operators. Its strategy therefore depends heavily on moving existing business into the licensed system, not only attracting new brands.

The Government of Alberta says Alberta iGaming Corporation manages the commercial market, while Alberta Gaming, Liquor and Cannabis serves as regulator.

Super Group is a notable case in that process. H2 Gambling Capital data cited by Canadian Gaming Business identified it as the largest operator in Canada’s unregulated market by revenue share.