Brandon Cohen has resigned as VP of Product and Strategy at Action Network, Better Collective’s U.S. sports betting subsidiary. After seven years with the company, Cohen oversaw product development and strategic direction, helping shape the platform’s features and growth path.
Action Network provides sports betting content, odds, and analysis to U.S. bettors. Cohen’s leadership coincided with the platform’s rise as a major player in the American sports wagering market.
Why This Departure Matters for Sports Betting
The timing is challenging: Cohen’s exit comes just as the fall sports season ramps up, typically the busiest period for betting platforms. His tenure covered Action Network’s expansion phase and its integration into Better Collective’s portfolio. Losing him now means the company must adapt without a key strategist during peak demand.
What Cohen Said About His Next Steps
In a LinkedIn post, Cohen called leaving “not an easy decision” and described his time at Action as “a front row seat to masterclasses” in betting, product, and content. He praised his colleagues but did not disclose his next career move. For now, he plans to spend time with family and friends while continuing to follow Action Network as a user.
How This Affects Better Collective’s Strategy
Action Network has not yet named a replacement for Cohen, whose responsibilities spanned critical business areas. While his departure doesn’t suggest wider issues—he highlighted only positive experiences—it does create short-term challenges. Maintaining product momentum without a long-serving strategist will test Action Network’s team as the busiest betting season unfolds.
