Betr Starts Polymarket Rollout as Betr 2.0 Goes Live

Betr has started a phased US rollout of prediction markets powered by Polymarket, moving an integration announced earlier this year into a live product. The beta is available to eligible users in selected states, with a wider release planned later in the football season.

The September 8 launch adds Predictions to a platform that already includes Picks, Arcade, Social Sportsbook and Social Casino. Betr says it is the first consumer app to put Polymarket markets directly inside its own product, although that claim comes from the company itself.

The rollout is also the first time users can actually access the Polymarket integration that Betr has been building toward since the spring.

Prediction Markets Move From Plan to Live Product

Betr and Polymarket announced their multi-year partnership on March 4, saying event contracts would eventually be available within the Betr app.

The company then took a regulatory step toward that launch in May when it acquired Ascent Capital Management. The deal gave Betr access to an NFA- and CFTC-registered introducing broker structure and was presented at the time as a way to accelerate its prediction-market plans.

The September launch changes the status of that project from a planned integration to an operating product. Sports markets are being introduced first. Betr said other real-world event categories will follow over time.

Its Help Center has also been updated to describe Polymarket as available within the Betr app and provides guidance on trading, order books and limit orders. That’s another indication that the product has moved beyond a future-launch announcement.

Betr Has Not Published a Predictions State List Yet

The exact geographic footprint of the beta is less clear. Betr describes Predictions as available to eligible users in “select states,” but its current state-availability page does not yet include a separate Predictions column.

The same page lists availability for its four established products across the US and Washington, DC:

Picks – 34 jurisdictions;
Arcade – 37
Social Sportsbook – 36
Social Casino – 34

That makes the new prediction-market rollout different from Betr’s other verticals for now: the company has confirmed that access has started, but has not publicly broken down the beta state by state.

For affiliates targeting US traffic, the practical constraint is geography. Predictions should not be treated as nationally available until Betr publishes a state-by-state eligibility list.

A broader Predictions release is scheduled for later in the current football season.

Four New Products in 13 Months

Betr is using the launch to introduce what it calls “Betr 2.0,” a five-product version of the app rather than the narrower sports-focused business it started with in 2022. The company highlighted several figures alongside the rollout:

More than 1 million paying users;
Four new products launched in 13 months;
Five products now included in the Betr ecosystem;
A target of at least seven products by September 2027.

Rips, another planned product, is expected to be the next addition.

The broader strategy also gives Betr products operating under different regulatory models inside the same app. “Nobody knows exactly how the regulatory environment will play out,” CEO Joey Levy said, arguing that the mix gives Betr a differentiated position.

For now, Predictions remains the least geographically defined part of the platform. Betr has started the Polymarket rollout, but the company still has to expand the beta and disclose where the new vertical will be available as it works toward the full release later this football season.