Betr just rolled out two major expansions ahead of the NFL season. The operator launched its brand-new Arcade platform in 29 US states while expanding Betr Picks to 33 states plus Washington DC.
Joey Levy, Betr’s Founder and CEO, couldn’t hide his excitement about where things stand. “The Betr app has never been as strong as it is today,” he said. “Betr Picks is now a top tier daily fantasy sports pick ’em product despite launching just less than two years ago.”
He’s got bigger plans too. Levy promised “additional new products over the coming months” along with more Arcade games and Betr Picks improvements.
Why Betr Chose This Timing
The September 4 NFL season kickoff created the perfect launch window. Betr’s celebrating by giving users $10 of free play credit throughout the first two weeks of regular season games.
That’s smart timing since football drives most sports betting activity. But Betr isn’t just banking on NFL buzz – they’ve added WNBA and global soccer leagues to their sports offerings.
The company clearly wants to grab market share before competitors can respond. Their “industry-first” 10,000x payout multiplier is designed to stand out in a crowded field.
What Betr’s New Platforms Offer
Betr Arcade marks the operator’s first move into peer-to-peer skill-based gaming. They’re starting with four games: 21, Fruit Match, Crossout 21, and Five Across.
Meanwhile, Betr Picks gets some serious upgrades. Beyond new sports coverage, they’re adding projections for both new and existing sports. The platform also introduces a “Mystery Multiplier” that lets two-pick lineups return up to 1000x the original wager.
Both platforms run through a single Betr app with one wallet system. That’s convenient for users who want to switch between different gaming types.
How This Changes Betr’s Market Position
Betr now operates “two nationwide gaming products” in one app, which gives them flexibility other operators don’t have. The skill-based gaming angle is particularly interesting since it opens up markets where traditional sports betting faces restrictions.
This expansion comes after PointsBet Holdings unanimously rejected Betr’s acquisition offer back in July 2025. That rejection might’ve pushed Betr toward organic growth instead.
The 10,000x multiplier and skill-based games show Betr’s trying to differentiate through innovation rather than just matching competitors. With football season starting and two fresh platforms live, they’re betting users will notice the difference.
Whether this dual-platform strategy works depends on user adoption, but Betr’s clearly committed to the approach.
