BetBlocker has teamed up with the Responsible Online Gaming Association (ROGA) to bring free blocking software to US gamblers. ROGA represents about 90% of America’s legitimate sports betting industry.
Duncan Garvie founded BetBlocker and leads the organisation. Dr. Jennifer Shatley serves as ROGA’s Executive Director.
The partnership brings together a blocking technology company with an industry association. Both groups focus on responsible gaming initiatives.
Why This Partnership Matters for Problem Gambling
The US sports betting market has grown rapidly. But so have concerns about problem gambling.
ROGA was created to raise responsible gaming standards across the industry. The group uses collaboration and evidence-based practices to tackle gambling problems.
“ROGA represents a coordinated effort by the U.S. industry to improve responsible gaming standards throughout the sector,” Garvie said.
Making blocking tools more accessible helps people who struggle with gambling. The partnership removes cost barriers that might stop someone from getting help.
What the Numbers Show About BetBlocker’s Reach
BetBlocker has helped over 150,000 active users in 2025. More than 10,000 of those users live in the US.
The software recently hit 20,000 active users in Brazil, too. This shows the tool works across different markets.
“The single most effective way for BetBlocker to reach the audience that stands to benefit from our tool is via partnerships with the industry,” Garvie explained.
Users get anonymous access to the blocking technology. They don’t have to pay anything or share personal details.
The software works across multiple platforms. This makes it easier for people to use regardless of their device preferences.
How This Changes Access to Gambling Controls
The partnership makes blocking tools much more visible to American gamblers. ROGA’s industry connections help spread the word.
“Making resources like BetBlocker more visible and accessible is one way we put that mission into action,” Dr. Shatley said.
People can now structure where and when they gamble online. The tools let users block access to gambling sites completely or set time limits.
The anonymous approach removes shame from seeking help. Users don’t need to explain their situation to anyone.
BetBlocker aims to minimise barriers to accessing blocking technology. This partnership with ROGA represents their biggest push into the US market yet.
The collaboration shows how gambling companies and tech providers can work together on responsible gaming.
