bet365 went live in Missouri on November 17 after forming a multi-year partnership with the St. Louis Cardinals. The deal with the MLB franchise gave bet365 the market access it needed to enter the state. The operator originally announced its Missouri plans on November 12.
This marks the first time bet365 has partnered with a team as its official mobile sports betting partner. Missouri becomes the operator’s 16th US state. The company now operates in major markets including New Jersey, Ohio and Pennsylvania.
Trip Stoddard, bet365’s Head of Development, said the company is “thrilled to bring our world-class mobile sports betting experience to Missouri.” He added that the state “has a passionate sports community” and predicted fans would appreciate the platform’s betting features and odds.
The Cardinals partnership gives bet365 instant brand recognition in a state where baseball loyalty runs deep.
Why This Market Entry Matters Now
Missouri’s newly regulated sports betting market opens December 1. But bet365 isn’t entering alone. The Show Me State is launching with multiple operators on day one.
FanDuel, DraftKings, Circa Sports and Caesars are all launching at the same time. The early entry gives bet365 a chance to build its player base before competition heats up. Getting registration open two weeks before the official launch date creates an advantage.
The Cardinals partnership provides immediate brand visibility in Missouri’s largest media market. It’s a smart play in a state where baseball loyalty runs deep. The timing also lets bet365 capture sign-ups during the NFL season’s final stretch and ahead of the NBA and NHL seasons hitting full stride.
Missouri becomes another piece in bet365’s expanding US footprint. The operator has been steadily adding states since entering the American market.
What bet365 Offers Missouri Bettors
New Missouri players can claim $365 in bonus bets after placing a $10 wager. That’s a strong promotional offer compared to standard industry bonuses. The amount matches the operator’s brand name.
The mobile app includes bet365’s early payout feature for in-play betting. Bettors can download the application now and register ahead of the December 1 launch. This gives players time to set up accounts before the official market opening.
Missouri joins bet365’s existing footprint in states like New Jersey, Ohio and Pennsylvania. The operator previously received an online sports wagering license from Maryland’s gaming authority during a regulatory hearing on August 28.
How Competition Shapes the Launch
Caesars opened Missouri registration on November 17 as well. The operator is rolling out its universal digital wallet functionality in Missouri, making it the first state to get this feature on opening day.
Caesars will operate retail sportsbooks at Harrah’s Kansas City and Horseshoe St. Louis alongside its mobile platform. This gives them a physical presence that bet365 doesn’t have yet. The retail locations provide an alternative for bettors who prefer in-person wagering.
The crowded field means operators will compete hard on promotions and user experience. Missouri bettors will benefit from the competitive pressure on bonus offers and odds quality. Each operator brings different strengths to the state’s new market.
