AGA President and CEO Bill Miller says legal betting “enhances the fun and friendly competition” of NFL games. He also emphasizes that operators and regulators must continue promoting responsible gambling.
Why Legal Betting Keeps Growing
Public support is rising. Around 75% of Americans now back legal sports betting in their state, and 90% see it as acceptable entertainment.
The projected $30 billion covers preseason games, early futures bets, playoffs, and Super Bowl LX in February 2026.
What the Forecast Includes
This projection isn’t limited to regular season action. Early Super Bowl futures, playoff drama, and the championship itself are all included.
The AGA has run its “Have A Game Plan, Bet Responsibly” campaign since 2019. It encourages budgets, social betting, understanding odds, and using regulated platforms only.
How This Shapes the Industry
Steady 8.5% growth signals expansion without overexuberance. That’s good news for regulators seeking sustainable development.
However, an enormous illegal market persists. In 2024, unregulated gambling generated $53.9 billion, highlighting the gap between legal and offshore betting.
Miller notes that responsible practices are crucial. Public support depends on keeping betting fun rather than harmful.
The February 2026 Super Bowl is expected to drive a significant portion of this record handle, as single-game betting spikes for the championship.
