Building a reputation in iGaming demands trust, authenticity, and consistency. Pierre Lindh, co-founder of Next.io, shares actionable networking and content creation strategies to help professionals establish authority in this competitive industry. Here’s how to make meaningful connections, create impactful content, and stand out.
Why Consistency Builds Credibility
Success in iGaming hinges on delivering what you promise. Lindh highlights the importance of consistency: “If I say I’m going to deliver this by Friday, it’s something I take very seriously.” This reliability creates trust, a key driver in both personal and professional growth. By establishing a reputation for dependability, you position yourself as someone others can count on.
The takeaway? Follow through on commitments, whether in daily interactions or long-term projects. This approach lays the foundation for credibility and helps professionals rise in a status-driven industry.
Networking: It’s Quality Over Quantity
In iGaming, networking is vital. But Lindh emphasises it’s not about how many contacts you make but how genuine those connections are. “People like to do business with those they trust and like,” he notes.
Effective networking involves:
- Authentic Interactions: Focus on building trust through meaningful conversations, not rushed meetings.
- Adapting to Personality Types: Recognise that conferences often cater to extroverts. Introverts may thrive in smaller, more focused settings like morning coffee chats.
- Playing to Your Strengths: Find activities where you feel most comfortable, whether networking over a beer or a one-on-one meeting.
Lindh warns against overloading your schedule at conferences. Instead, aim for memorable, high-quality interactions that lay the groundwork for trust.
Crafting Content That Cuts Through the Noise
Content creation is a powerful tool to establish authority, but it must resonate with your audience. “You’re competing with world-class content,” Lindh points out. To stand out, your content needs a strong hook and substantial value.
Tips for effective content creation:
- Prioritise Value Over Promotion: Avoid self-promotion. Instead, craft stories that educate or entertain while subtly incorporating your brand.
- Deliver on Promises: A compelling headline must be backed by equally engaging content to maintain trust.
- Research Thoroughly: The more effort you put into understanding your audience and their challenges, the more impactful your content will be.
Whether through podcasts, written articles, or videos, delivering consistent and high-quality insights positions you as a thought leader.
Choosing the Right Channels for Influence
Navigating the plethora of platforms available in iGaming can be overwhelming. Lindh advises companies to align their brand’s goals with their choice of channels. Are you aiming for visibility, lead generation, or thought leadership? Your strategy should reflect these objectives.
Additionally, consider the integrity of the platforms you partner with. “If you align your brand with low-integrity media, your reputation could suffer,” he warns. Collaborate with partners that share your values to enhance your brand’s credibility.
Key Takeaways
- Be consistent in delivering on your promises to build trust.
- Focus on genuine, quality interactions in networking efforts.
- Create content with a strong hook and deliver value over self-promotion.
- Select platforms and partners that align with your brand’s integrity.
By employing these strategies, iGaming professionals can establish themselves as trusted authorities, build meaningful connections, and amplify their influence within the industry.
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