AppsFlyer Service Profile – Mobile Attribution, Analytics & Privacy Measurement

Brief Overview

AppsFlyer is a global mobile measurement and marketing analytics platform used by app-centric businesses to measure performance across acquisition, engagement, and retention channels. The service focuses on deterministic attribution, privacy-first analytics, and fraud mitigation across mobile, CTV, and emerging digital environments.

• Service type: Mobile attribution, marketing analytics, and fraud protection platform
• Core purpose: Measure user acquisition and engagement while protecting data integrity and user privacy
• Launch year: 2011
• Supported platforms: Web dashboard, iOS, Android, Windows environments, Connected TV, gaming consoles

Mission and Focus

• Primary objective: Deliver a unified, privacy-compliant view of user journeys across channels and devices
• Core user segments: App marketers, product teams, developers, agencies, and enterprise growth teams

Feature Summary

• Mobile attribution with real-time install and post-install event tracking across 10,000+ media sources
• Marketing analytics dashboards covering LTV, ROI, retention, cohorts, and funnel performance
• Fraud protection via Protect360, using behavioral analysis and machine learning to block invalid traffic
• Deep linking through OneLink, supporting deferred deep linking and cross-platform routing
• Privacy Cloud and data clean room solutions for secure data collaboration

Supported Tools & Environments

• Operating systems: iOS, Android, Windows, macOS via web and SDK access
• SDK support: Native iOS and Android, Unity, React Native, Flutter, Unreal Engine, Cordova, Xamarin
• APIs and data access: Pull and push APIs, Data Locker for raw data storage, OneLink API for link control

Year Launched & Evolution

• 2011: Founded by Oren Kaniel and Reshef Mann in Israel
• 2017: Series C funding and expansion of fraud detection capabilities
• 2020: Unicorn valuation following $210m Series D led by Salesforce Ventures
• 2023–2026: Expansion into CTV measurement, privacy-centric analytics, and AI-driven tooling

Key People / Ownership

• Founders: Oren Kaniel (CEO), Reshef Mann (CTO)
• Ownership: Privately held
• Investors: General Atlantic, Goldman Sachs, Salesforce Ventures
• Operating entity: AppsFlyer Inc.

Main Office Locations

• US headquarters: San Francisco, California, United States
• Global headquarters: Herzliya, Israel

Global Reach

• Operations across North America, EMEA, APAC, and LATAM
• Multi-language dashboards and documentation
• Regional offices in over 20 cities including London, Berlin, Tokyo, Seoul, Bangalore, and Beijing

Platform & Technology Partners

• Direct integrations with Google Ads, Meta, TikTok, Amazon Ads, Snap
• Data connectivity with Segment, mParticle, Braze, Amplitude, and Mixpanel

Operator & Agency Networks

• Global Solution Partner program for agencies and consultancies
• AppsFlyer Marketplace for third-party tools and extensions

Pricing Tiers

Payment & Trial Models

• Pay-per-conversion and annual contract options
• Welcome package includes 12,000 free conversions
• Limited 30-day trials available for select premium add-ons

• ISO 27001, ISO 27701, ISO 27017 certifications
• SOC 2 Type II compliant
• GDPR and CCPA aligned data handling practices

Service Address / HQ

• Legal entity: AppsFlyer Inc.
• Registered address: 100 First Street, 25th Floor, San Francisco, CA 94105, United States

Support Channels

• Email: support@appsflyer.com
• Help center: Self-service knowledge base and documentation portal
• Account support: Dedicated managers for enterprise customers