About Expert
Phil Kornyshev is a global iGaming growth strategist with a decade of experience driving performance across sportsbook and casino verticals. Currently Head of Commercial at Pinnacle, he leads teams across Acquisition, VIP, and CRM. His expertise spans affiliate marketing, SEO, paid media, and market expansion, with a sharp focus on user acquisition, retention, and ROI in competitive markets. Phil has also held leadership roles at Betmaster and pioneered esports betting ventures through PVP.me.
Work History
Head of Commercial, Pinnacle — Mar 2025 to Present
Head of Acquisition, Pinnacle — Jan 2023 to Feb 2025
Head of Emerging Markets, Pinnacle — Jun 2022 to Jan 2023
Chief Growth Officer, Betmaster — Aug 2021 to Jun 2022
Head of Marketing, Betmaster — May 2019 to Aug 2021
Head of Affiliates, Betmaster Partners — May 2019 to Jun 2022
Chief Marketing Officer, Como Capital — Sep 2018 to Apr 2019
Marketing Manager, Abucoins — Jan 2017 to Jul 2018
Co-Founder, PVP.me — Nov 2014 to Aug 2018
Marketing Manager, Fanobet — Jan 2016 to Dec 2017
Commercial Director, ALTEC Aluminium Technologies — Sep 2012 to Nov 2014