About Expert
A renowned marketing expert and B2B/B2C strategist with over 21 years of experience, Pablo Ferreira has led commercial and marketing operations for some of the industry’s biggest names. He has a deep understanding of emerging markets, particularly Brazil and broader Latin America, and is known for delivering sharp go-to-market strategies, community-driven campaigns, and regional growth initiatives that blend cultural nuance with data precision.
Work History
Owner, Playon Marketing — Mar 2012 to Present
Director of New Markets | LATAM, Entain — Jun 2022 to Jun 2023
Chief Operations Officer, Phoenix Entertainment Limited — Jul 2021 to May 2022
Chief Marketing Officer, Soft2Bet — Jan 2021 to Jun 2021
Head of Country Managers, Soft2Bet — Sep 2020 to Jan 2021
Head of New Business LATAM & Spain, GVC Group — Jan 2019 to Aug 2020
Head of Marketing Spain, GVC Group — Jan 2018 to Jan 2019
Head of Marketing LATAM & Spain, GVC Group — Aug 2016 to Dec 2017
Head of Marketing LATAM, GVC Group — Jun 2016 to Aug 2016
Acquisition Director LATAM, GVC Group — Jan 2016 to May 2016
Regional Director LATAM, OffsideGaming — Jul 2014 to Jan 2016
Head of Sports Brazil, Gaming VC Corporation Limited — Jun 2013 to Apr 2014
Partner, Apond — Mar 2011 to Feb 2012
Territory Manager Portugal, Sportingbet — Jan 2009 to Feb 2012
Acquisition Manager Spain, RED Interactive Agency — Jan 2008 to May 2008
Biz Dev, MarketImpakt — Aug 2007 to Jan 2008
Country Marketing Manager Spain, Expekt.com — Oct 2006 to Aug 2007
Managing Director, MarketImpakt — Jun 2005 to Sep 2006
Sales Director, MarketImpakt — Sep 2004 to Aug 2005
Sales and Operations Director, Adsignal.com — Mar 2003 to Aug 2004
Account Manager, Adsignal.com — Jun 2002 to Mar 2003
SEO Freelancer — Jan 2002 to Jun 2002
Marketing Assistant, Alcazar Telecomunicações — Jun 2001 to Jan 2002
Production Assistant, Ociomedia — Jun 2000 to Jun 2001
Marketing Assistant, Tabacalera SA — Jul 1998 to Jun 1999