About Expert
James McLoughlin is a seasoned digital growth strategist with deep expertise in app store optimization, mobile performance marketing, and user acquisition. As Co-Founder of Stirling Mac and App Assassins, he has helped scale top-tier iGaming and app-based businesses by combining ASO, paid media, SEO, and conversion-focused creative strategies. His background spans sports betting, Web3, and consumer apps, making him a versatile operator in competitive and regulated markets.
Work History
- Founder, App Assassins — Dec 2023 to Present
- Co-Founder, Stirling Mac — Sep 2022 to Present
- Marketing Consultant, Punting Form — Sep 2022 to Present
- Marketing Director, Boom Entertainment — Jul 2021 to Sep 2022
- Head of Growth, Betfair Australia — Jul 2017 to May 2021
- Marketing Manager, Sportsbet — Oct 2016 to Sep 2017
- Co-Founder, Odds Sniper — Dec 2015 to Jul 2017
- Founder, Green Press — Jul 2013 to Oct 2016
- Marketing Specialist, Ladbrokes / Entain — Mar 2012 to Jun 2013
- Marketing Specialist, William Hill — Jan 2007 to Jan 2010