Zeal Instant Games signed a content deal with Bet-at-home this week. The agreement puts Zeal’s slot portfolio on Bet-at-home’s German website. Several titles went live immediately, with more coming in the next few months.
Bet-at-home operates multiple gambling sites across regulated European markets. The operator has held licenses in Germany for years. Zeal develops instant win games and slot titles for B2B distribution.
The first batch of games includes The Bookmaker, Crime Scene and Vegas Blaze. Both companies plan to expand the available titles as Zeal releases new content. The partnership focuses specifically on Germany’s regulated online gaming space.
Why This Deal Matters for Both Companies
Zeal needed stronger distribution channels in Germany. The company has been growing its portfolio but lacked presence with established operators. Bet-at-home gives them direct access to active players in a key regulated market.
For Bet-at-home, the deal adds fresh content without major development costs. Instant games appeal to casual players who might not engage with traditional casino products. The operator can test player response before committing to broader rollouts.
Germany’s market has tightened compliance requirements recently. Working with regulated operators like Bet-at-home helps Zeal prove its content meets German standards. That matters when pitching to other potential partners.
What the Partnership Actually Delivers
The integration went live on Bet-at-home’s German site within weeks of signing. Players can now access Zeal titles alongside existing casino content. More games will appear as Zeal completes its release schedule.
Both sides kept the commercial terms private. The deal likely follows standard revenue share models common in B2B gaming. Zeal earns based on player activity with its titles.
The companies didn’t specify exclusivity terms. Zeal can presumably offer its games to other German operators. Bet-at-home isn’t locked into only using Zeal content either.
How This Fits Broader Market Trends
Zeal reported strong growth numbers for the first nine months of 2025. Revenue hit €162.6 million, up 34% from the same period last year. The games division specifically grew 51% year-on-year.
The company now offers nearly 600 titles through various partnerships. This Bet-at-home deal represents part of that expansion strategy. Zeal seems focused on flooding regulated markets with content options.
Other suppliers are making similar moves in Germany. The regulated market there continues attracting B2B providers despite strict requirements. Operators want diverse content libraries to differentiate themselves.
Alex Green, Zeal’s VP of Games, called Bet-at-home “a partner that has held a strong position in the market for many years.” Claus Retschitzegger, Bet-at-home’s CEO, noted the titles offer “exciting and varied gaming experiences” for customers.
