In his latest interview, xQc said the most he has made from ads during a single stream was $57,000. This is a huge amount of money by any normal creator’s standard. However, in the same interview, he revealed that a single gambling stream once brought in about $15 million. Moreover, his best sponsor deal was a flat $1 million to play Call of Duty: Warzone for 12 hours. Dexerto revealed that the initial idea was to stream the campaign over multiple days, but xQc managed to complete it in one session.
The real story is the numbers in between. The ad revenue is still there, and in most cases, it would be the headliner. In the case of xQc, however, it appears to be the smallest slice of a much larger revenue pie. Gambling content, one-off sponsorships, and platform deals appear to be doing the heavy lifting.
Gambling and Platform Deals Changed the Scale
The figures associated with xQc’s gambling content illustrate why this type of content became such a significant part of his online persona. In 2025, reports based on his in-stream stats indicated that xQc had placed nearly $3.6 billion in wagers across more than 1.3 million bets, with his wins coming on about 10% of those. The figures don’t reveal the actual profitability or non-profitability, but they do give an idea of scale. That scale demonstrates how far gambling has moved in becoming a major part of his work.
That occurs simultaneously with the platform side of the business. When xQc signed with Kick in 2023, several sources indicated that the contract was for $70 million over two years, with incentives that could potentially get the deal up to $100 million in value. At a value such as this, the idea that streamers make money off of the ads that the platforms provide seems somewhat old fashioned. The largest amounts of money appear to be made off of negotiated deals.
Why the Market Should Pay Attention
However, this is not a unique trend to xQc alone. As Bloomberg reported in 2022, at least some top gambling streamers were earning around or above $1 million a month from crypto-casino content. More recently, Business Insider noted that Kick is luring creators with unusually large direct payouts and a 95/5 revenue split. Furthermore, in March 2026, Trainwreck went on to note that some gambling creators were being lowballed and hinted that a break from established platforms could eventually follow.
xQc’s latest revelations demonstrate that the top tier of live streaming cannot be explained by ads, subs, and sponsorships anymore. What’s worth watching now is how much the creator economy is being influenced by private platform deals and gambling-based monetization strategies that don’t fall within the old ad-based model.
