White Hat Studios went live on Delaware North’s Betly mobile platform yesterday. The supplier’s games are now available to West Virginia players through the sportsbook and casino app.
Daniel Lechner, White Hat’s SVP of Sales and Marketing, called the launch a quick deployment. Delaware North operates Betly as its consumer-facing brand in the state.
Bob Akeret manages Betly’s day-to-day operations as GM. He specifically mentioned White Hat’s branded game library as a key draw for the partnership.
Why This Deal Expands White Hat’s US Reach
West Virginia adds another regulated state to White Hat’s growing US footprint. The supplier already operates in multiple iGaming markets but continues pushing for wider distribution.
Branded content drives player recognition. Games like Ted and The Goonies bring existing fan bases to casino platforms.
The Jackpot Royale networks offer something different from standard progressive setups. White Hat claims the system boosts both engagement and player retention across operators.
Delaware North isn’t just focused on casino content either. The company partnered with Acquire.Bet back in October to improve its digital user acquisition strategy.
What Content Goes Live for Betly Users
Players can now access Ted and The Goonies slots on Betly. The 7s Fire Blitz series also made it into the launch lineup.
White Hat created Betly Player’s Choice Blackjack specifically for this platform. That’s the first game carrying Delaware North’s casino brand directly.
Both Jackpot Royale variants went live too. The networks currently run on more than 40 titles in West Virginia.
Jackpot Royale Express offers a faster-paced version of the standard network, and Delaware North has been busy on the tech side. The operator integrated AI-powered acquisition tools into its platforms, connecting its online and land-based properties. That includes Betly and Ruby Seven Studios’ social casino.
How Market Moves Shape Delaware North’s Strategy
This West Virginia launch represents targeted growth for White Hat. But Delaware North is making harder calls elsewhere.
The operator shut down Betly in Tennessee on November 25. That exit was labeled a “strategic realignment” to prepare for expansion in other markets.
So Tennessee’s out while West Virginia gets fresh content. Delaware North seems to be picking its battles carefully in the competitive US market.
White Hat’s branded titles should help Betly stand out. The progressive jackpots add another hook for players who want something beyond standard slot mechanics.
The Acquire.Bet partnership from October connects here too. Better user acquisition tools mean more value from premium content like White Hat’s library.
