He held senior executive positions at Entain and BetMGM before joining TBG. His career spans racing and sports betting operations internationally.
The Bookie Group operates PonyBet, which currently accepts bets in Australia. TBG reports the business is profitable and focuses on personalisation and customer engagement.
The company wants to expand its presence in Australian wagering markets. TBG plans to launch multiple new betting brands during 2025 and 2026.
Scott’s appointment comes as the group enters what it calls its next growth phase. The company seeks to scale beyond its current PonyBet operation.
Australian wagering continues attracting new operators and investment. TBG positions itself among companies seeking market share in this sector.
The appointment adds experience from established international betting companies. Scott’s background includes both technology-focused and traditional operations.
Scott will lead TBG’s brand expansion efforts across multiple planned launches. The group intends to introduce several betting brands over the next two years.
“I’m excited to do something fresh, working with great people and cutting-edge technology,” Scott said. He described TBG’s approach as aligned with market trends.
TBG operates through a partnership with BetMakers Technology Group. The arrangement uses BetMakers’ Apollo betting platform for technical infrastructure.
Martin Tripp, BetMakers’ Chief Operating Officer, commented on the existing partnership. “The early success of PonyBet on the Apollo platform has been fantastic to see,” he said.
Scott noted his assessment of the technology partnership. “I have been impressed with the technology and the team at BetMakers,” he stated.
The appointment strengthens TBG’s management team in support of its expansion plans. Scott brings experience from major international betting operators to guide growth.
BetMakers and TBG plan collaborative development work. The companies will work together on strategic vision over the next twelve months.
Both organisations expect to develop additional products beyond their current offerings. Scott referenced plans to deliver “unique and engaging products” to existing services.
The timing aligns with TBG’s expansion timeline. Multiple brand launches scheduled for 2025-2026 require operational leadership.
Scott’s global experience covers both racing and sports betting markets. His background includes technology integration and traditional betting operations.
TBG describes its mission as launching betting brands for modern customers. The company targets Australian and international markets using technology partnerships and industry expertise.
The appointment reflects TBG’s move beyond single-brand operations. Scott will oversee the development of what the company calls differentiated betting brands for expanded market reach.
In related news, Picklebet has become one of the latest members of Responsible Wagering Australia (RWA), enabling its platform to join the organisation’s national network of licensed online operators.
