The central finding was not tied to one product or support channel. It came from three linked layers:
1) Emotional support from GamCare;
2) Gamban blocking software;
3) GAMSTOP self-exclusion.
Kantar established that people who used the combined model were better placed to reduce their gambling than those relying on one measure alone. The reasoning here is straightforward. Blocking software cuts access to gambling websites and applications. Self-exclusion closes off accounts with licensed online operators during the set period.
68% of participants who used the combined model agreed that using several components allowed for easier reduction of gambling activities. Among users of the layered model, 54% strongly agreed that practical tools combined with human support led to behavioral changes.
Evidence Base Covers Several Groups
The evaluation was built from four sources rather than one survey. It drew on:
- A nationally representative poll of 1,200 adults;
- An online qualitative session with 55 people who had used the model;
- A survey of nearly 1,800 Gamban users;
- Operational monitoring data from the partnership.
That mix gives the report wider value for the harm prevention sector. It looks at public attitudes, direct user experience, and service data. It also shows where support journeys differ.
Many users first contacted the National Gambling Helpline, then added blocking tools and self-exclusion. Younger users were more likely to start with technology-based protections, then engage with emotional support later. That pattern suggests services may need several front doors.
Levy Era Raises Delivery Questions
TalkBanStop collaboration concluded officially in March 2026 as gambling harm services moved over to the statutory levy approach. That timing gives the findings extra weight.
The levy system is designed to create a steadier system for research, prevention, and treatment. For commissioners, the Kantar evaluation shows that tools may work less efficiently when they are provided separately. The report suggests focusing on joined-up pathways, where the user can swiftly go from the helpline call to software blocks and other forms of assistance.
For gambling operators and regulators, the results of the evaluation make the discussion on safer gambling duties even sharper. Account management, exclusion programs, and support referrals cannot be put in different boxes if there is a break in the user experience process.
