CasinoFeber’s CasinoTempen 2025 survey, conducted by Reflect Företagsutveckling AB via Norstat’s panel, took place between 3 and 17 July 2025. The study screened 3,463 people and identified 1,004 active online gamblers.
The research findings suggest that online gambling has become more mainstream in Sweden. Notably, 18% claimed they had played online casino games over the last 12 months, whereas 24% stated they had placed bets online. Slots remained the favorite online casino format for many, and football was the preferred sport for betting.
The study has also revealed that the player profile might not look as extreme as older debates around gambling suggest. In terms of casino games, 55% of participants were males. With sports betting, men accounted for 62% of respondents. Spending levels appeared to be moderate. Among casino players, the most common monthly outlays were below SEK 99 or between SEK 200 and SEK 999, with only 17% spending 1,000 SEK or more per month. Among sports bettors, the percentage of those who spent 1,000 SEK or more per month was 10%.
The Real Warning Sign
One of the most useful insights from the survey is the lack of knowledge among players. For the group of casino users, 65% said they did not know how to check if the site held a Swedish license. At the same time, 18% claimed to have played at sites without a license. Bonus issues also seem to be common, with 27% of bonus users reporting problems. Although the majority of those questioned (53%) reported that withdrawals were easy, a significant minority noted that cash-outs were sometimes or regularly difficult.
These findings don’t seem to entirely align with the official view. Spelinspektionen estimated Sweden’s 2024 level of channelisation to be 85%, a decrease from 86% in 2023. It was also noted that the level of channelisation was weaker in online casino than in betting. In a separate report, the authority also stated that the supply of unlicensed online gambling services is abundant and relatively easy to access. While the survey and the regulator are not measuring the same thing, the directions they point to seem to be similar.
Regulation Is Moving Into Its Next Phase
Sweden’s policy is now shifting from market design to enforcement. In November 2025, the Government appointed Erik Eldhagen as state secretary to Minister for Financial Markets Niklas Wykman. The role includes oversight of gambling regulation, among other duties.
In a separate move, the Government proposed a broader ban on gambling funded through credit, which is due to take effect on 1 April 2026.
What Comes Next
As of now, online gambling is already well-established in Sweden. However, the bigger question in 2026 is whether the authorities and the licensed operators can reduce confusion for players. If that confusion persists, Sweden’s channelisation goals may remain only partly achieved.
