RubyPlay partnered with Ocean Casino Resort to launch its games on BetOcean, the resort’s online platform. The deal marks another US state entry for the studio.
Ocean’s VP of Online Gaming-Marketing Ray Stefanelli worked with RubyPlay Chief Product Officer Dr. Eyal Loz on the integration. Both companies targeted New Jersey’s established online casino market.
The partnership brings several RubyPlay Studios titles to Garden State players. Games include J Mania Lucky Pyggs, Immortal Ways Volcano and Diamond Explosion 7s SE.
Why This Launch Matters for Market Position
The deal includes Egyptian Sun SE’s exclusive US debut through BetOcean. That exclusive content gives Ocean a competitive edge in New Jersey’s crowded online casino space.
RubyPlay gets direct access to one of the country’s most mature regulated markets. New Jersey players spend heavily on online casino games, making it a key territory for any supplier looking to build US presence.
Ocean already knows its customers respond well to RubyPlay’s style. The platform tested the content before committing to a full launch.
What Games Arrive on BetOcean
Egyptian Sun SE launched first as an exclusive title for the platform. Players can’t find it anywhere else in the US yet.
The initial rollout also includes Mad Hit Devil and Immortal Ways Spooktacular. Additional titles from RubyPlay’s portfolio will follow over time.
All games integrate directly into BetOcean’s existing platform. Players access them through their current accounts without new registration.
Loz said the exclusive launch “reflects the strength of our collaboration and shared focus on delivering tailored experiences that stand out in a competitive market.” He added they’re “excited to introduce even more of our portfolio to New Jersey players.”
How This Fits RubyPlay’s US Growth
The studio has pushed hard into regulated US markets this year. It secured an Ontario casino license in early 2025, then entered Delaware through RSI in August.
But North America isn’t the only focus. RubyPlay also launched in Argentina last August through Casino Club, expanding its Latin American footprint.
Stefanelli noted RubyPlay “brings a distinct style of content that aligns well with the BetOcean platform.” He said the award-winning portfolio lets Ocean “offer something unique while laying the foundation for ongoing success together.”
The partnership gives RubyPlay distribution through a major Atlantic City brand. Ocean operates both land-based and online casinos in New Jersey, providing reach across multiple player segments.
New Jersey’s online casino market generated over $1.7 billion in revenue last year. That makes it the second-largest regulated online casino market in the US behind Pennsylvania.
