PrizePicks and Polymarket announced their partnership yesterday. The deal puts prediction market contracts on PrizePicks’ platform across the US.
Mike Ybarra leads PrizePicks as CEO. He called the tie-up a chance to “open up new experiences” for millions of current members. Shayne Coplan runs Polymarket and sees this as a way to bring prediction markets to sports fans.
The timing matters for both sides. Czech company Allwyn just finished securing financing for its $1.6 billion PrizePicks acquisition, and Polymarket? They’ve got regulatory approval to return to US markets whenever they want. That approval sits ready to use.
Why This Deal Changes Market Access
PrizePicks holds the top spot in US daily fantasy sports. That gives Polymarket instant access to an established player base without building from scratch.
Polymarket raised $2 billion from Intercontinental Exchange in early October. That’s the company that owns the New York Stock Exchange. The investment valued Polymarket at $9 billion total.
The platform already made moves in the US. Last month they became an official NHL prediction market partner alongside Kalshi. Now they’re adding distribution through PrizePicks’ existing user network.
This solves a key problem for any platform entering new markets. Distribution costs money and takes time. PrizePicks delivers both instantly.
What Users Get From the Integration
PrizePicks players can now access Polymarket’s event contracts directly through their existing accounts. No separate platform needed. No additional sign-up process.
The integration diversifies what PrizePicks offers beyond traditional daily fantasy sports. Ybarra said it’ll “create greater competition” and “drive innovation” in the predictions space.
Coplan framed it differently. He talked about enhancing fandom and setting “a new standard for interactive, regulated sports engagement.”
Both companies stressed the regulated nature of the offering. That distinction matters in the US market right now.
How Market Competition Shifts
DraftKings CEO Jason Robins mentioned prediction markets during last week’s Q3 call. He said they’re focusing more investment on sports event contracts in 2026. That’s not a coincidence.
The statement signals growing competition ahead. PrizePicks now has first-mover advantage through this Polymarket deal.
The partnership could pressure other operators to add similar offerings. DraftKings clearly sees value in the space based on Robins’ comments to investors.
For Polymarket, this solves their distribution challenge entirely. They get access to millions of users without the usual market entry costs. The NHL partnership showed their sports strategy. This PrizePicks deal delivers the audience that strategy needs.
The deal also positions both companies ahead of Polymarket’s formal US relaunch. When that happens, the distribution network already exists.
