PowerPlay has relaunched its Ontario mobile app under AGCO regulation, offering both casino and sports betting options in a redesigned platform. Jon Parker serves as Chief Product Officer, while Thomas Vermeulen leads marketing as Director.
Why This App Redesign Matters for Players
The redesign was driven by Ontario player feedback. “Our goal was simple: Create an app that’s fun and effortless,” Parker said, highlighting speed and smoothness. Vermeulen positioned PowerPlay against bigger competitors, stating they focused on local users instead of building “flashy, generic products.”
What Changed in the New App
The app now features more than 1,200 casino games plus full sportsbook markets, available on both iOS and Android. Improvements include streamlined registration, an upgraded login system, and a simplified bet slip for easier wagering. Personalized offers based on user activity were also added, a first for the platform.
How This Fits PowerPlay’s Ontario Strategy
PowerPlay has built its Ontario presence since June 2023, when it introduced a geolocation redirect system. In April 2025, players gained direct access to the Ontario platform without redirects. Operating under full AGCO compliance, the company emphasizes a local-first approach instead of reusing generic global apps.
As Ontario’s regulated market expands with new operators, PowerPlay aims to stand out as “the bold alternative you can root for,” focusing on player-driven design over one-size-fits-all solutions.
