PEC.BET has stepped into the market with a model that offers players access to several bookmakers through a single account. In their partnership announcement, the companies indicated that this model was a reason to make support infrastructure a launch priority. Thus, PEC.BET chose to go with an external solution that was already built for first-line automation and human escalation.
As part of the deal, Tugi Tark will supply its customer service solution and AI agents tailored for the iGaming industry to support PEC.BET’s support interactions. This system is intended to address routine requests first and then pass more complex ones to the human staff. This means that PEC.BET will have a central support system in place from the very start of its operation.
A Closer Look at the Deal Implications
This agreement between PEC.BET and Tugi Tark shows that player support is viewed as launch infrastructure tied to retention, trust, and operational stability. That is especially relevant for brands looking to differentiate with a more complex product offering compared to a traditional sportsbook.
Tugi Tark’s broader product claims may shed some light as to why PEC.BET is going this way. The company website describes its system as designed from the ground up for iGaming and trained on millions of industry support interactions. The product is positioned as capable of solving up to 80% of player queries instantly before passing risk-sensitive cases to human agents.
A multi-bookmaker product can introduce more friction points than a basic sportsbook. Players can need assistance with account flow, payments, access to bookmakers, bonus schemes, or case management across channels. A launch partner that already has workflows in place for these questions can take a burden off a new operator’s internal team.
What to Watch Next
The challenge to come is likely to be the execution over the coming months. If PEC.BET can maintain the quality of responses regardless of the traffic spikes, this partnership could be seen as a smart launch strategy. For now, the company is taking a bet that support quality should be baked into the product from the outset.
