Four bills were filed in early February 2026. As of now, legislative tracking tools show bill summaries but little movement or publicly disclosed detail beyond those bill summaries.
What the Four Bills Would Change
Beyond the headline focus on promotions and payments, the proposals also zero in on how operators restrict accounts and communicate those actions to customers. Instead of including more optional features inside the product, the package is structured around useful controls that influence daily user behavior.
| Bill | Main Change (Summary) | Applies To |
|---|---|---|
| S3401 | Bans promotional push notifications and promo texts. | Online casino and sportsbook licensees |
| S3419 | Forces operators to publish clear rules on account limits and notify users when limits are applied. | Sports wagering licensees |
| S3420 | Stops incentive-based offers for users who have activated responsible-gaming tools. | Sports wagering licensees |
| S3461 | Adds account requirements and blocks credit-card payments for online casino play and online sports wagering. | Online casino and sportsbook accounts |
The Wider Context: Integrity and Consumer Pressure
This RG package is being introduced alongside a separate integrity bill, S3200, which would create a hotline to report conduct that could potentially undermine sporting event integrity and would ban some sports betting ads. The account limits bill has a companion bill in the Assembly, A4002, which is listed as a “same as” bill to S3419.
The bills are the latest entry in a larger trend in Trenton. In late 2025, Moriarty introduced S4794, which would ban micro bets and set penalties against operators that offer them.
Final Notes
If these ideas are implemented, the operational impact is clear. CRM and retention teams would need a new playbook without promo push notifications or promotional texts. Payments teams should plan for higher decline rates. They would also need smoother debit and ACH flows. Compliance teams would need clear, customer-facing rules on account limits. They would also need firm policies on blocking incentives for users who activate responsible gaming tools.
For affiliates and media buyers, promo rules might get tighter. This would shift the focus to product UX. Safer-play messaging would become more important. Acquisition would need to occur with fewer last-minute promotional pushes.
