Meridianbet signed a deal with BETER to add fast betting content across 18 regulated markets. The Serbian operator will offer ESportsBattle esports and Setka Cup table tennis tournaments through the partnership.
BETER supplies betting content for rapid-cycle events. They run exclusive tournaments and control the entire production process, from streaming to odds delivery. The supplier produces around 700,000 betting events each year.
Golden Matrix Group owns Meridianbet. The operator runs retail shops and online platforms in Serbia, Bosnia and Herzegovina, Montenegro, and Peru. They’re also active in other European, African and South American territories where they hold licenses.
Why Fast Betting Content Matters Now
Fast betting formats generate more betting sessions than traditional pre-match wagering. Players can bet on multiple short-duration events in quick succession. Each match lasts just minutes, not hours.
This creates consistent betting opportunities throughout the day. Operators don’t need to wait for scheduled sports fixtures. The content fills gaps between major sporting events and provides round-the-clock betting options.
BETER’s exclusive tournament model gives operators proprietary content. They’re not sharing the same third-party sports feeds as competitors. That helps Meridianbet stand out in crowded regulated markets where most operators offer similar products.
What Content Gets Added
The integration includes several esports formats. Players can bet on eFootball, eBasketball, eHockey and eTennis competitions. These simulate real sports with professional gamers.
Real sports content includes Setka Cup table tennis, BSKT Cup basketball and GTR Cup tennis. BETER also provides padel and cricket tournaments. Each event streams live with real-time odds updates.
The content works across all of Meridianbet’s channels. Retail betting shops, desktop sites and mobile apps will carry the same tournaments. This keeps the product consistent regardless of how customers place their bets.
How This Changes Meridianbet’s Position
The deal supports Meridianbet’s push into fast-paced betting products. Executives from Golden Matrix Group talked about controlled growth and selective content deals during a 2024 industry interview. They’ve focused on profitability over rapid expansion.
Adding exclusive content helps differentiate Meridianbet’s sportsbook. Many operators compete with nearly identical offerings in regulated markets. Proprietary tournaments give players something they can’t easily find elsewhere.
The integration’s efficiency matters too. Meridianbet can roll out new content across 18 markets without building separate systems for each jurisdiction. One integration serves retail terminals, websites and apps simultaneously.
Golden Matrix acquired its Meridianbet stake after a lengthy merger process. The operator now serves as the group’s main consumer-facing brand for international sports betting.
