Crash and arcade-type content has been one of the fastest-rising genres in the regulated gaming space. This is largely due to the fact that the gameplay and results tend to be short and instant. In the case of Loto-Québec, it diversifies the offer away from conventional RNG slots and table products without requiring changes to the regulatory framework.
What matters in the local market is distribution. The Loto-Québec website is put forth as the only legal online gaming website in the province. It means that any new supplier integration there effectively becomes the “regulated shelf space” for that content in Québec.
The new titles are coming through Incentive Games’ real-money arm, Incentive Studios, which deals specifically with the real-money version of the company’s Crash and arcade titles.
Why Light & Wonder Is in the Middle
Rather than a direct supplier-to-operator plug-in, the content is being delivered via Light & Wonder’s platform. That reflects an aggregation model that dominates iGaming integrations: suppliers scale through established networks while operators add content without rebuilding the plumbing every time.
This rollout also comes on the heels of an earlier distribution agreement between Incentive Games and Light & Wonder. That agreement set Light & Wonder as a route to regulated operators in numerous jurisdictions, including Canada.
A First Live Step Into Canada for Incentive Games
In the case of Incentive Games, it is positioning Loto-Québec as its first active real-money client in Canada. Hence, this launch provides a real entry point into a tightly controlled provincial model-perhaps also quite different from open-market frameworks.
The deal was an important milestone for the company in its push across regulated markets, according to Ahmed Baker, Commercial Lead of Incentive.
Market Implications
This deal is about how regulated catalogues get built in 2026: platform-based distribution, fast integrations, and a steady cadence of small content releases instead of big one-off launches. In the case of Québec specifically, with Loto-Québec as the legal online channel, each new supplier integration represents a meaningful competitive move against offshore options. That extends variety without changing the regulatory model.
