The latest discussion appears to be supporting a centralized approach. Local media reports suggest that a so-called player card is being considered in Lithuania, which would track all gambling transactions in one database. These records would give operators and authorities a better view of a user’s losses and risk profile. The discussion in this area also covered restrictions on cash use in gambling establishments and stronger powers for the national regulator. Prime Minister Inga Ruginienė has said the government is considering several new measures, including a player card and tighter controls on gambling harm.
In June 2024, a package of measures was backed by the Lithuanian parliament’s budget and finance committee. That package included a centralized player database available to all operators, as well as the principle of a loss ceiling over a set period of time (such as a month or a year). Under this plan, after a player had exceeded a certain limit, they would be prevented from further gambling. The same committee discussion also backed quicker intervention in casinos when staff suspect harmful play.
A Tighter Framework Is Already in Motion
The renewed emphasis on loss limits is in line with a broader tightening trend. Changes to Lithuania’s advertising regulations were signed in November 2024 and came into effect on July 1, 2025. From that date, all outdoor advertising of gambling was effectively banned, except for branding on an operator’s premises, and a transitional period exists until January 1, 2028.
The market context is also a factor in the push for tighter regulations. According to official figures, remote gambling contributed 70% of Lithuanian gambling GGR in the first nine months of 2024. In addition, revenue from remote gambling grew by 14.7% year on year, while revenue from land-based gambling dropped by 3.1%. In the first half of 2025, revenue from remote gambling went up again, this time by 18.2%, reaching €96.1 million. In effect, the segment of the market that is easiest to measure digitally is also the one that is growing fastest.
There are also indications of increased usage of harm-prevention tools. Lithuania’s self-exclusion register had recorded 88,245 requests by February 28, 2026. Of these, 21,119 of the requests were active and valid. Regulator data shows 85,214 total self-exclusion requests by the end of 2025, up from 66,504 a year earlier, meaning 18,710 were added during 2025. That was 14% higher compared to the previous year.
What Would Make the Measure Matter
The real test for the concept in question would be the creation of a limit-setting system that functions. A comparative review undertaken by the Harm Reduction Journal recently noted that the majority of European countries have adopted some form of limit-setting for gambling. However, the compulsory nature of the system is what makes it work.
A player card linked to a database could be significant if these limits are binding, cross-operator, and difficult to evade. However, if the final law gives too much discretion to players and operators, Lithuania could end up receiving more reports but little actual prevention.
