In a recent press release, Light & Wonder announced that its content is now live on Play Alberta, operated by the Alberta Gaming, Liquor and Cannabis (AGLC). With this addition, the supplier can now claim its presence in all of the Canadian provinces where regulated online casino gaming is currently available, aside from its existing distribution in Ontario’s open market.
Curtis Van Brabant, the senior digital gaming manager of Play Alberta, described the addition of Light & Wonder’s content as a long-term foundation for the platform’s catalog.
Play Alberta Fortifies Its Position Before Competition
For now, Play Alberta is the only legal, regulated online gaming platform here. However, the province is working towards a regulated private iGaming market later in 2026.
According to Alberta’s published framework, the Alberta iGaming Corporation (AiGC) is going to oversee the market. AGLC will be the regulator, and it has already started a registration process for operators and suppliers in preparation for the launch. Some recent figures demonstrate why Alberta is pressing ahead with its plans:
- Play Alberta has registered an estimated net sales revenue of $275m for fiscal year 2024-25, which has increased by $35m+ year on year, as reported by AGLC.
- The gaming platform has registered over 434,000+ player accounts.
- The provincial government has estimated that unregulated operators currently capture around 70% of the total iGaming market in Alberta, based on a recent survey.
To secure its status before the arrival of the private operators, Play Alberta has also invested in the user experience and brand. This has already manifested in tangible improvements, such as the mobile app (late 2024) and the overall platform revamp (early 2025).
What the Launch Suggests About the 2026 Race
Light & Wonder’s Alberta launch is more about positioning before the market structure changes than it is about a single content launch. For suppliers, being live on the legacy provincial platform can secure early visibility and performance data in a province where the government aims to move play away from grey markets.
For operators building applications, it also gives a glimpse into what it might take to launch in Alberta. Among the baseline expectations are a robust slot offering, familiar studios, and ready-to-go tooling that meets provincial requirements from day one.
