Carlo Scappaticci just moved up to CMO at High Roller Technologies. He’d been running the operator’s Canadian operations since Q2 2025.
Frances Cong joins as Director of Marketing. She previously held the same title at Boyd Interactive, where she also worked as Client Relationship Manager.
Before High Roller, Scappaticci spent time as VP of Marketing for WynnBet and Pala Interactive. He helped with Boyd Gaming’s acquisition of the company back in 2022. That experience with major gambling brands shaped his approach to player engagement.
Why High Roller Made These Changes Now
The operator’s pushing into new regulated markets. It needs experienced marketing leadership to handle that expansion.
“Carlo brings a deep understanding of consumer behaviour,” CEO Seth Young said. The company wants someone who can accelerate growth across all its markets.
Scappaticci has a track record with data-driven programs. That matters as High Roller tries to gain market share in competitive jurisdictions.
The company recently launched Kassuuu in Finland on September 10. That shows it’s serious about localised market entry. Cong’s background at Boyd Interactive adds depth to the team’s understanding of player acquisition strategies.
What These Executives Will Handle
Scappaticci takes charge of marketing strategy, brand development and customer engagement. He’ll also drive growth initiatives as the company enters new territories.
“My focus is to deliver a user experience that is accessible, elegant and premium,” Scappaticci said. He plans to use creative campaigns, smart segmentation and personalised approaches.
Cong’s role focuses on day-to-day marketing operations. Her experience at Boyd Interactive gives her insight into retention programs and customer relationship management. The two roles complement each other. Scappaticci sets strategy while Cong handles execution.
Young became CEO on September 1 after former chief Ben Clemes stepped down. Clemes wanted more family time but stayed involved to smooth the transition. Young previously worked as Chief Strategy Officer at High Roller.
How This Reshapes High Roller’s Market Approach
The appointments signal a shift toward aggressive market expansion. Having a dedicated CMO suggests the company plans significant marketing spend in 2025.
Both executives bring online gambling experience from established operators. That knowledge transfer could help High Roller compete with bigger rivals.
The company’s already testing localisation strategies through Kassuuu, which uses Finnish-language interfaces and weekly promotions. These tactics show High Roller understands that one-size-fits-all marketing doesn’t work across different jurisdictions.
Young’s background in strategic development at PointsBet, where he served as CIO, shows the company values data and planning. These marketing hires fit that analytical approach. Many operators struggle with customer acquisition costs right now. High Roller seems to think experienced leadership can cut through that challenge and improve efficiency.
