Georgia Lottery is rolling out SCiQ Technology across its retail network, building on a partnership with Scientific Games that dates back to 1993. The state lottery has been part of the supplier’s Enhanced Partnership program since the beginning.
Scientific Games developed SCiQ specifically for lottery retailers, and Georgia Lottery President Gretchen Corbin is pushing hard for this modernisation effort because she wants to match how people actually shop these days.
John Schulz, Scientific Games’ President of Americas, has a personal connection to this rollout since he calls Georgia their “home state” – the company has deep roots there.
Why Retail Lottery Tech Matters Now
Here’s the thing about lottery retail: the old systems just can’t handle modern shopping habits anymore. Retailers desperately need better tools to track inventory and sales because real-time data is what keeps stores running efficiently these days.
“Retail environments are evolving, and the Georgia Lottery is proud to lead with smart technology solutions that align with how today’s consumers want to shop,” Corbin explained.
But there’s more at stake than just convenience – Georgia Lottery revenues directly fund the HOPE Scholarship program and Georgia Pre-K education, so better retail operations translate into more money for students.
What SCiQ Technology Actually Does
The system handles real-time inventory tracking for scratch games while providing advanced sales analytics and digital menu boards. Retailers also get new game dispensing bins that should streamline the whole buying process.
Beyond the tech rollout, Scientific Games launched Georgia’s first-ever scratch game and created the state’s first second-chance promotion through this partnership. They’re also developing a loyalty program that should debut soon.
The Enhanced Partnership program goes way beyond just technology though – it includes instant game design, portfolio management, and comprehensive game planning services.
How This Changes Georgia’s Lottery Business
Retailers can now see which games are selling best in real-time, helping them stock the most popular options while digital menu boards display current games and available prizes. The new dispensing bins mean customers can grab tickets without waiting for clerks to handle every transaction manually.
This should speed things up considerably. Scientific Games recently expanded their reach by partnering with DC Lottery too, offering their SG Content Hub with 250+ games from various studios – showing they’re serious about growing their technology footprint.
The partnership directly supports Georgia’s education funding goals since more efficient retail operations should boost overall sales. “SCiQ brings a modern retail presence to our instant games, helps our retailers operate more efficiently and ultimately supports our mission to maximise revenues for the HOPE Scholarship and Georgia Pre-K program,” Corbin said.
Higher sales mean more scholarship money for Georgia students, and since the lottery has consistently stayed ahead of industry trends since 1993, this tech upgrade just continues that pattern.
