The initial rollout is based on Gaming Corps’ existing brands and its “mechanics-first” formats. This content is expected to stand out in the lobbies that are powered by multiple brands from the outset. What’s supplied by Gaming Corps:
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Titles from the 3 Pigs franchise (including 3 Pigs of Olympus and 3 Pigs of the Caribbean);
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Standalone games like Mighty Mammoth and Penalty Champion;
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Feature-led titles such as Rampage!, designed as a more fast-paced slot option;
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Proprietary mechanics and formats, such as A-Maze-Cades and Smash4Cash.
Why This Partnership Fits the Current UK Content Playbook
For UK-facing operators, it’s rarely about increasing the number of games. The competitive edge comes from curation: finding content that has a strong branded series, a clear math and feature profile, or mechanics that change the way a session feels.
That’s the gap that this partnership is looking to fill. Hollywoodbets UK has been building out its casino offering through selective third-party integrations. Meanwhile, the sportsbook remains the core of their offering. Signing a supplier that relies on branded series (like 3 Pigs) and non-standard mechanics (A-Maze-Cades and Smash4Cash) is a natural way to increase the diversity of the lobby without changing the product strategy.
For Gaming Corps, it’s one more step in a mature and heavily regulated market. Growth comes incrementally: one operator at a time, rather than one big launch event. The studio representatives said that this partnership is a key move in their expansion into the UK market. Hollywoodbets, in turn, characterised this deal as a quality and retention-focused move.
Bottom Line for Market Observers
Under this agreement, a sportsbook-strong operator widens its casino offering, and a content supplier secures another UK channel. The proof of its worth might be seen post-launch, if the new additions could help drive up some of the key metrics (game discovery, repeat play, and share of casino activity).
From an industry standpoint, it’s another reminder that in the UK, content deals are about differentiation and retention, not quantity.
