Esportiva Bet just signed Edmílson as its newest brand ambassador. The move brings a 2002 World Cup winner and former Barcelona player into the operator’s marketing push.
Edmílson played for Brazil’s national team and spent time with Barcelona and Lyon during his career. He’s now representing the betting company in what’s become a crowded field of sports partnerships.
The operator didn’t hold back in its announcement. They called him “more than a champion” and a “symbol of confidence both on and off the pitch.”
But he’s far from the only big name getting involved. Betnacional signed coach Renato Gaúcho earlier this year. Brazil’s betting market is quickly filling up with recognisable faces from the country’s soccer scene.
Why Operators Are Chasing Soccer Legends
Brazil’s gambling sector needs credibility. Fast.
The company said Edmílson’s signing shows its “commitment to building a brand associated with trust, credibility and experience.” Those aren’t just buzzwords right now. They’re requirements in a market still defining itself.
Edmílson brings what operators desperately want: legitimacy from someone who’s won at the highest level. His World Cup victory and European club career give him instant recognition across Brazil.
And the timing matters. Brazil’s Senate Sports Committee just approved new safeguards for betting funds. Operators need public trust as regulations tighten.
What This Partnership Actually Means
The deal makes Edmílson the face of Esportiva Bet’s brand efforts. He’ll appear in marketing campaigns and represent the company publicly.
Esportiva Bet said his “experience, talent and victorious career” now connects to their goal of being “a synonym of reliability and excellence in the sports betting universe.”
It’s standard ambassador work. But it comes as competition for sponsor space gets fierce.
Betano, which already sponsors Flamengo, recently made a R$200 million ($34.8 million) proposal to Corinthians. They want to replace Esportes da Sorte as the club’s main sponsor. The deal would include front-shirt placement and stadium naming rights.
That’s serious money flying around Brazil’s soccer scene right now.
How This Fits Brazil’s Betting Boom
These partnerships show where Brazilian betting is headed. Operators aren’t just buying ad space anymore.
They’re buying cultural connection through figures who matter to local fans. Edmílson’s face on an ad campaign means something different than a random celebrity would.
The relationship between sports and betting keeps getting tighter in Brazil. Soccer clubs need the money. Operators need the visibility and trust that comes from soccer partnerships.
But there’s a practical side too. As regulations increase, companies with credible faces and legitimate partnerships will have advantages over those without them.
Brazil’s betting landscape is getting more professional. And it’s happening through exactly these kinds of high-profile signings.
