Alex Dixon joined GMA Consulting as Senior Advisor this month. The firm handles strategy work for gaming companies, Native American Tribes, and entertainment operators.
Dixon’s got serious credentials. He spent 20 years working his way through major casino companies, starting at JP Morgan in 2000 as an analyst, then Goldman Sachs three years later.
But his real gaming career kicked off at Caesars Entertainment in 2008. He climbed from planning analyst to assistant GM of Horseshoe Baltimore over five years.
Why This Move Matters for Casino Strategy
Dixon isn’t just another executive jumping to consulting. He’s overseen major property openings and massive deals.
At MGM Resorts, he ran MGM Springfield as general manager. The $960 million property development happened under his watch. He also played a role in selling Circus Circus Las Vegas for $825 million while serving as its president and COO.
More recently? He was CEO and Senior Advisor at Resorts World Las Vegas. There he secured $155 million to redevelop Schmitt Island in Eastern Iowa, an entertainment project the region badly needed.
GMA represents over 80 Native American Tribes and numerous public gaming companies. They needed someone who’s actually opened casinos, not just studied them.
What Dixon’s Career Path Reveals
His resume shows constant movement. MGM Springfield for two years. Circus Circus for less than one. Resorts World for another short stint.
That’s not job-hopping, it’s project-based leadership. Casino companies bring executives in to launch properties or fix problems, then they move on.
Dixon spent nearly four years at Horseshoe Baltimore, his longest single role. That’s where he proved he could run a full property, not just analyse spreadsheets. (His earlier Wall Street years lasted three and six years respectively.)
The pattern shows versatility. Finance background plus operational experience plus development expertise.
How GMA Plans to Use This Expertise
Steve Gallaway, GMA’s Managing Partner, called Dixon’s hire a combination of “strategic foresight, operational depth and financial discipline.” Translation: he knows money, operations, and long-term planning.
Dixon himself said gaming and hospitality companies need to “unlock value from underutilised real estate.” That’s consultant-speak for: casinos are sitting on valuable property they’re not using right.
GMA works on government relations, strategic communications, and executive placement. Dixon adds operational credibility to those advisory services. Clients can now get advice from someone who’s actually managed billion-dollar properties.
The consulting firm focuses on “evidence-based approach” rather than generic recommendations. Dixon’s hands-on experience fits that model. He’s launched major properties, closed big deals, and secured complex financing packages.
For Tribal gaming clients especially, having an advisor who’s navigated both corporate casino politics and major developments could prove valuable. Those projects require both financial sophistication and operational know-how, exactly what Dixon brings.
