Codere Online recently announced the launch of a new iOS poker app in Mexico as part of its overall strategy to provide a more complete catalog of online gaming products in the market. As part of the same announcement, the company also stated that bingo and an Android poker app are next on its local product roadmap.
Codere Online already had a poker offering in Mexico via existing distribution, and the iOS app launch is intended to enhance access and potentially convert existing demand into stronger recurring mobile activity. According to the company, more than 1,300 unique active users per month are already accessing its poker vertical in the country.
Playtech Network Integration Is the Key Operational Detail
The key product feature is the app’s direct connectivity with Playtech’s P2P poker network. According to Codere, this integration gives Mexican players access to real-time competition across multiple operators. That is supposed to facilitate deeper liquidity, larger tournament sizes, and a wider variety of formats than would be possible in a closed pool.
For poker, liquidity is the product, and the connectivity is more significant than the app launch. It mitigates one of the biggest hurdles for operators attempting to launch poker in a single market: empty tables or limited tournament depth during off-peak times. The app provides cash games, multi-table tournaments, Sit & Go games, and speed games, and Codere says that its responsible gaming offerings are integrated into the experience.
Why Mexico Fits Codere’s Broader Strategy
Codere positions the launch as a part of a broader multi-vertical approach in Latin America, where the company is active across a number of core markets. On its investor relations site, the company describes Mexico as one of its key markets in LatAm within its broader regional growth strategy.
There is also another platform partnership at play in this launch. In its previous filings, Codere Online has disclosed that it’s active in Mexico through a turn-key solution with Playtech. That helps explain why the poker launch had to be done as an extension of the existing network.
What’s Next to Watch
For operators and suppliers, the next indicator is the follow-through: Android launch timing, bingo rollout execution, and the impact of mobile access on poker engagement. If Codere can show engagement growth with the addition of iOS distribution, it could help make the case for sequencing poker as part of a larger multi-product offering in LatAm. Shared liquidity, rather than app access, is likely to be the key to scalability in this vertical.
