Bragg Gaming Group just went live with Caesars Entertainment in West Virginia. The partnership brings Bragg’s proprietary casino games to players across the state.
This marks Bragg’s sixth regulated US market. The company develops content through three in-house studios: Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic.
They’ve also got partners making games under the “Powered by Bragg” program. Those partners include King Show Games, Incredible Technologies, Bluberi and Sega Sammy Creation. Each studio contributes different game styles to Bragg’s portfolio.
Neill Whyte, Bragg’s Chief Commercial Officer, called the West Virginia launch “a fantastic achievement.” He said the company’s confident that its “diverse portfolio will be a big hit with players in West Virginia.”
Ricardo Cornejo Rivas from Caesars Digital said players can now access “fan-favourite titles” through the expanded partnership.
Why Bragg’s content performed well
The numbers tell the story. In Q2 2025, Bragg’s proprietary content delivered 270% year-over-year growth in US gross gaming revenue.
Compare that to the overall market, which grew 31% during the same period. That’s nearly nine times faster than the sector average.
The West Virginia move fits Bragg’s North American strategy, which centers on content-led expansion in strategic US markets. The company’s picking jurisdictions carefully rather than rushing into every available state.
What the partnership includes
This isn’t just a standard content deal. Back in January 2025, Bragg and Caesars announced a technology and content development agreement.
That deal licensed Bragg’s Remote Gaming Server and related platforms to Caesars. The operator planned to build proprietary games using Bragg’s infrastructure. Now they’re launching the actual content in West Virginia.
Caesars Digital’s Rivas said the addition “bolsters our iGaming offerings” and gives customers “an elevated online casino experience.” The partnership goes beyond simple game distribution into deeper technology integration.
How this affects market position
Bragg estimates the current US online casino market at $10 billion. But they’re looking further ahead.
The company projects long-term potential exceeding $75 billion. That’s more than seven times the current size. West Virginia gives them another foothold for distribution.
The state becomes the sixth jurisdiction where Bragg can deploy content directly to players. Each new market opens more revenue channels for their studios and partners.
The company’s focused on strengthening operator partnerships and pushing out proprietary content. With growth rates like 270% year-over-year, they’ve got momentum. And they recently secured access to $6 million in credit from Bank of Montreal.
The West Virginia launch continues a pattern. Bragg keeps adding states while building deeper relationships with major operators like Caesars. The combination of owned studios and partner content gives them flexibility other providers don’t have.
