Kirkland Lake Bingo Hall is a well-established business in northern Ontario. Although not a major gaming operation, the venue represents a unique segment for the company to establish a presence within.
According to the company, the acquisition was completed in late 2025. The venue keeps its current name, with all four employees being retained as well. Betty also revealed its intention to invest in technology and the venue.
Supporting Charitable Causes
Ontario’s approach makes this agreement especially meaningful. In its Business Plan for 2024–2027, iGaming Ontario states its collaboration with the AGCO and other partners to help launch peer-to-peer bingo alongside Ontario’s charitable gaming sector. Under that model, a portion of operator revenue can be given back to charitable causes that are licensed.
Betty said a portion of its Ontario iGaming revenue will contribute to charitable endeavors in the Kirkland Lake area.
More Than a Women-Focused Casino Brand
The acquisition also hints at the direction that Betty is headed as a business. It launched its operations in Ontario in February 2023, creating a brand that served a segment that many online casinos had not clearly targeted, especially women. However, by 2025, the company was looking at its business not as a small niche brand (as was the case initially), but as a broader Ontario operator with the potential for scaling. In a 2025 interview, the company’s CEO, Chavdar Dimitrov, stated that the company was close to a 50-50 gender split.
The deal suggests bingo is becoming part of Betty’s broader operating model rather than a side experiment. The company is still betting on differentiation, but now it’s coming from the product lineup and regulatory positioning.
A Small Vertical Inside a Casino-Led Market
In terms of gaming product mix, Ontario remains heavily casino-driven. Industry coverage of the iGaming Ontario January 2026 market report indicated that online casino comprised 77% of non-adjusted gross gaming revenue, or CA$308.9 million for the month. Peer-to-peer bingo is a subset of the casino category, so Betty is entering a niche product within the highest-grossing revenue segment.
For Betty, that might be the real value of the acquisition. The acquisition of the Kirkland Lake Bingo Hall wasn’t driven solely by size. This deal gave Betty a regulated entry into online bingo, a charitable funding opportunity that few operators can begin to rival, and a distinct position in a crowded Ontario scene.
