New Jackpot365 resides within the betslip interface of the sportsbook. The user creates a sports bet, enters the stake and can then choose whether to add a Jackpot365 entry.
The draw does not affect the original bet at all. The bet settles according to the selected match or market. Jackpot365 is a separate jackpot draw, with winners selected at random from opted-in entries linked to qualifying bets.
This makes Jackpot365 a cross-sell feature rather than a new betting market. It creates an extra paid layer around existing sportsbook traffic.
First Markets Include UK and Ontario
The sports version is now live in the UK, the Netherlands, Sweden, Ontario and selected bet365.com territories. Michigan and Brazil are expected to follow.
These locations offer a diverse test ground for the product release. The UK is one of bet365’s core regulated markets. Ontario is also an important regulated market in North America. Brazil, on the other hand, is still building its regulated online betting sector and could become a larger target if the product goes live there.
In addition, the product launch comes at a favorable time as it allows customers access to the product prior to a busy football season. The 2026 FIFA World Cup starts on June 11, giving the product a larger football audience soon after launch.
Entry Fee Differs from Casino Version
Jackpot365 was first introduced within the bet365 casino offering in late 2025. Within casino games, the opt-in entry adds an additional £0.10 to a hand, spin, or game.
With the sports offering, however, the opt-in cost is higher at £0.50 per bet. That difference reflects the pace of use. Casino customers could make several rounds during a single session, while the sports customer could make fewer bets that take more time to be settled.
According to bet365, the theoretical RTP is around 85%, with that share of each entry going into the jackpot prize pool and reserve.
Payout Data Shows Early Scale
Jackpot365 has already awarded close to £50 million over 112,000 winnings on the casino platform, which means that the average prize is approximately £446.
The sports version is smaller so far. Since Jackpot365 was added to bet slips, sports bettors have won 832 jackpots worth about £259,000 in total. The average prize was just over £311.
Those figures show why the product is useful for an operator. It can provide frequent jackpot payouts without sending customers into a separate product journey.
Tax Pressure Raises the Stakes
The UK tax backdrop also plays a key role. The Remote Gaming Duty went up from 21% to 40% starting in April 2026. This adds further stress to casino profit margins. A new 25% remote betting rate under General Betting Duty will apply from April 2027, while UK horse racing bets remain excluded.
An example would be products like Jackpot365. Large operators may leverage proprietary technology to provide paid services based on existing gambling paths.
Takeaways
Jackpot365 is less about one jackpot mechanic and more about product design. Bet365 is testing how far sportsbook interfaces can carry gaming-style features without changing the main bet. If customers accept the extra fee, similar betslip add-ons may become a larger part of operator revenue strategy.
