The slots that have been added to the Spanish lobby of bet365 include Immortal Ways Buffalo, Immortal Ways Cleopatra, and J Mania Golden Eggs. In addition, the partnership has allowed bet365 to access content from RubyPlay’s broader studio network, which also includes Koala Games.
According to Dima Reiderman, the CCO of RubyPlay, the partnership is part of the company’s expansion into regulated Europe. Clement Le Scanff, Head of Gaming – Commercial and Operations at bet365, stated that adding feature-rich slots is what they’re after, and RubyPlay’s content fits that goal.
Why Spain’s Casino Segment Keeps Attracting New Content
Spain’s gaming regulator, the Dirección General de Ordenación del Juego (DGOJ), outlines the reasons why casino content deals seem to always find a place in the market. In its Q3 2025 report, the DGOJ reported a total of €405.36 million in total online GGR, of which casino generated €230.98 million or 56.98%. The casino segment displayed a year-over-year growth of 22.93%, while the slots segment reported a growth of 27.78%.
The competitive environment in Spain remains high. Notably, the DGOJ reported a total of 77 licensed operators in the market, of which at least 52 held at least one active casino licence in the quarter.
RubyPlay’s Multi-Studio Model and the Koala Games Link
RubyPlay has been growing its presence in Spain through various distribution agreements. Among them is a previous content partnership with Casino Barcelona, which the company featured on its own site.
The reference to Koala Games suggests a broader content pipeline. In July 2025, RubyPlay launched Koala Games as a standalone studio with access to RubyPlay’s infrastructure and distribution. If bet365 activates this content as well, they could potentially broaden their Spanish catalog without needing to integrate additional suppliers.
What to Watch Next
The next indicators to watch are how quickly RubyPlay can bring more games to bet365 Spain, as well as whether the same integration can be reused for other launches. The statistics provided by DGOJ demonstrate that slots are a key growth driver for Spanish online casino gaming. Therefore, maintaining the pace of new content releases is a crucial competitive factor.
This partnership between RubyPlay and bet365 is a response to the casino-centric market that has seen slots growth outpace many other gaming products. For content suppliers, the real potential is in scalability. One integration with a leading operator that can be replicated across many markets (as soon as certification allows) could be a serious advantage.
