Aviatrix has essentially been a one-game business focused on a crash genre over the last three years. This is to change next month, as the studio releases Aviatrix Second Chance, followed by other titles like Aviatrix Fruits and Aviatrix Mines later down the road.
The announcement is being framed as a product evolution rather than a one-time release. The studio is going to stop shipping standalone titles that compete for the player’s attention and introduce games like chapters inside the same product universe instead.
What Metaverse Means Here: One Profile, Shared Progression
In the language of Aviatrix, “metaverse” is a shared layer between all their games. According to developers, meta features connect every game, meaning that loyalty and rewards are shared between the studio’s titles. For example, the Second Chance product page states that the game uses the same progression as the original Aviatrix.
This is a big part of the idea behind the metaverse – achievements and tournaments are all part of the shared layer. Therefore, a new game is not a fresh start, but rather another way to continue making progress in the metaverse.
Why This Matters for Operators and Aggregators
For B2B-facing operators, cross-title progression can help increase player loyalty, as long as players have something to lose when leaving the game. Anastasia Rimskaya, Aviatrix’s Chief Account Officer, stated that the company focused on improving the basic crash experience first. Now, according to her, the team hopes to use that foundation to build loyalty through a profile and progression system that spans multiple titles.
If Aviatrix succeeds with its single progression layer idea, it could change the way operators think about promotion planning. Tournaments and reward ladders can be potentially designed across a portfolio rather than individual games.
Expert Take
The Aviatrix strategy, from an operator perspective, is a bet on portfolio stickiness. If players have progression across titles, then a new release could work as a retention tool.
The obvious upside is easier lifecycle management (many titles in one journey). The downside is execution: the shared layer should feel meaningful and not create confusion around rewards, tournaments, or player safeguards.
